HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began...

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status.

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

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HIBT Lab! Stolen Focus: Johann Hari

HIBT Lab! Stolen Focus: Johann Hari

Like so many of us, author Johann Hari noticed that the more time he spent looking at screens and switching from device to device, the harder it became for him to concentrate and achieve his goals. Af...

19 Maj 202229min

HIBT Lab! UNLESS Collective: Eric Liedtke

HIBT Lab! UNLESS Collective: Eric Liedtke

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand thr...

16 Maj 202228min

HIBT Lab! ClassPass: Payal Kadakia

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When Payal Kadakia first appeared on How I Built This in June of 2020, the future of ClassPass, a subscription service for in-person exercise classes, seemed very uncertain. The pandemic had shuttered...

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PODS & Red Rover: Pete Warhurst

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Pete Warhurst probably would not have picked “entrepreneur” as a career when he was growing up. He loved his job as a firefighter and paramedic and might have done it for life, had a colleague not rec...

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HIBT Lab! Blogilates: Cassey Ho

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Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of ...

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Strava: Mark Gainey and Michael Horvath

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Mark Gainey and Michael Horvath were two friends from college with a good idea and bad timing: in 1995, they set out to create a digital community where athletes could chart their progress and activel...

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HIBT Lab! Armbrust American: Lloyd Armbrust

HIBT Lab! Armbrust American: Lloyd Armbrust

Lloyd Armbrust spent the bulk of his career in newspaper operations and advertising...until early 2020 when he started hearing about the spread of a dangerous new virus and a critical shortage of surg...

28 Apr 202230min

Raising Cane's: Todd Graves

Raising Cane's: Todd Graves

By his early 20s, Todd Graves knew exactly what he wanted to do—open a restaurant near Louisiana State University that would make four things better than anyone else: chicken fingers, crinkle-cut frie...

25 Apr 20221h 22min

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