HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began...

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status.

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

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Stitch Fix's Katrina Lake At The HIBT Summit

Stitch Fix's Katrina Lake At The HIBT Summit

Today we have another live episode from the How I Built This Summit, featuring Katrina Lake of Stitch Fix. Katrina sat down with Guy Raz in front of a live audience in San Francisco in October to disc...

13 Dec 201815min

Burton Snowboards: Jake Carpenter (2017)

Burton Snowboards: Jake Carpenter (2017)

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded a...

10 Dec 201846min

Airbnb's Joe Gebbia At The HIBT Summit

Airbnb's Joe Gebbia At The HIBT Summit

Next in our series of episodes from the How I Built This Summit: Joe Gebbia, co-founder of Airbnb. Joe sat down with Guy Raz in front of a live audience in San Francisco, and talked about why he and h...

6 Dec 201816min

ActOne Group: Janice Bryant Howroyd

ActOne Group: Janice Bryant Howroyd

In the late 1970s Janice Bryant Howroyd moved to Los Angeles and began temping as a secretary. She soon realized there were many other young people in situations similar to hers. So with $1,500 in her...

3 Dec 201851min

Lyft's John Zimmer At The HIBT Summit

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Next up in our series of episodes from the How I Built This Summit: John Zimmer, co-founder of Lyft. John sat down with Guy Raz in front of a live audience in San Francisco last month to talk about Ly...

29 Nov 201818min

Live Episode! Glossier: Emily Weiss

Live Episode! Glossier: Emily Weiss

In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snap...

26 Nov 201851min

Method's Adam Lowry And Eric Ryan At The HIBT Summit

Method's Adam Lowry And Eric Ryan At The HIBT Summit

This episode from the How I Built This Summit features Adam Lowry and Eric Ryan, co-founders of Method cleaning products. Adam and Eric joined Guy Raz live on stage at the Summit in San Francisco, to ...

22 Nov 201816min

Whole Foods Market: John Mackey (2018)

Whole Foods Market: John Mackey (2018)

In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Market — and launched an organic food revol...

19 Nov 201845min

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