BONUS The Platform-as-Product Revolution: How to Turn Your Biggest Cost Center Into Your Secret Weapon | Alvaro Lorente

BONUS The Platform-as-Product Revolution: How to Turn Your Biggest Cost Center Into Your Secret Weapon | Alvaro Lorente

BONUS: The Platform-as-Product Revolution: How to Turn Your Biggest Cost Center Into Your Secret Weapon With Alvaro Lorente

In this BONUS episode we explore a topic that's creating a lot of discussion—and sometimes confusion—in the software community: Platform Teams vs DevOps. In this conversation, we dive into Alvaro Lorente's journey from delivery teams to platform leadership, exploring how to treat platforms as products, avoid common pitfalls, and build bridges between engineering and product leadership.

The Evolution from DevOps Role to Platform Team

"DevOps is a culture, not a role."

Alvaro's journey into platform work began when he joined a company where the infrastructure team was left behind and struggling with traditional DevOps approaches. Initially, they had a single DevOps person who became a bottleneck rather than an enabler. This experience highlighted a fundamental misunderstanding that many organizations face—treating DevOps as a job title rather than a cultural shift toward collaboration and shared responsibility. The team experimented with a "DevOps buddy" approach, placing experienced individuals within each delivery team, before eventually consolidating into a dedicated platform team with the clear intention of treating it as a product-focused unit.

Platform as a Product: A Scaling Strategy

"Platform as a product is a scaling strategy. Look for common problems that you can then solve once, and serve many."

The concept of treating platforms as products emerged from recognizing that feature delivery teams have continuity and ongoing needs that a platform team should serve. Rather than solving their own problems first, successful platform teams focus on making other teams' work easier and more comfortable while managing costs effectively. This approach requires identifying common problems across multiple teams and creating solutions that can be implemented once but serve many. The key insight is that platform teams exist to facilitate the delivery of value in a scalable way for other teams, not to pursue their own technical interests.

Understanding Your Customer and Validating Value

"I want to see platform team members talking to their customers. Understand their pains, and what they struggle with."

Effective platform teams operate like any other product team by actively listening to their customer-teams rather than pushing ideas onto them. This means platform team members should regularly engage with their internal customers to understand pain points and struggles. Success requires defining clear KPIs for the platform and focusing on the quality of deliverables including release notes, demos, bug fixing processes, and feature prioritization. The validation comes from observing whether teams willingly adopt platform features rather than being mandated to use them.

Building Bridges with Product Leadership

"Focus on the key impact and value that the platform team can bring to the company."

Making the case for investing product talent in platform teams requires demonstrating concrete business value. This includes quantifying how many incidents are being resolved faster or prevented entirely, and highlighting the money saved through internal platform development versus external solutions. Platform work offers excellent growth opportunities for Product Owners, serving as a training ground for product thinking and stakeholder management. The focus should always be on measurable impact rather than technical complexity.

Avoiding Common Platform Team Traps

"Don't just start working on what you think is important! Start with the Product process, listen to the client-teams, and help them directly."

When standing up a platform team, several critical mistakes can derail success. The most important trap to avoid is immediately diving into what the platform team thinks is important without first understanding customer needs. Platform teams should resist delivery pressure that might compromise quality and never mandate adoption of their features—teams should want to use what the platform provides. Treating the platform as a genuine product with quality standards is essential, and leaders should view the creation of a platform team as the beginning of a change management process rather than just a technical reorganization.

Resources and Continuous Learning

"One size does NOT fit all!"

For teams looking to improve their platform work, Alvaro recommends Camille Fournier's work on platform teams and resources focused on "The value of product thinking in platform teams." The key is to get experiments running within your team and recognize that there's no universal solution—each organization must find its own path based on its unique context and needs.

About Alvaro Lorente

Currently Director of Engineering at Voxel (an Amadeus company), Alvaro is a software engineer who has grown in the people leadership path, experimenting with everything from product development to startups and open source projects. He embraces the idea of being a jack of all trades, helping wherever needed to drive value and impact.

You can connect with Alvaro Lorente on LinkedIn and follow his insights through his Substack newsletter titled Leads Horizons.

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Fear-Free Teams—Creating Psychological Safety for High Performance | Mariano Gontcher

Fear-Free Teams—Creating Psychological Safety for High Performance | Mariano Gontcher

Mariano Gontchar: Fear-Free Teams—Creating Psychological Safety for High Performance Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Mariano's definition of Scrum Master success has evolved dramatically from his early days of focusing on "deliver on time and budget" to a more sophisticated understanding centered on team independence and psychological safety. Today, he measures success by whether teams can self-manage, communicate effectively with stakeholders, and operate without fear of criticism. This shift represents a fundamental change from output-focused metrics to outcome-focused team health indicators that create sustainable high performance. Self-reflection Question: How has your definition of success evolved in your current role, and what would change if you focused on team independence rather than traditional delivery metrics? Featured Retrospective Format for the Week: Frustration-Based Retrospective Mariano's retrospective approach focuses on asking team members about their biggest frustrations from the last sprint. This format helps team members realize their frustrations aren't unique and creates psychological safety for sharing challenges. The key is always asking the team to propose solutions themselves rather than imposing fixes, making retrospectives about genuine continuous improvement rather than just complaining sessions. [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

4 Sep 14min

From Evangelist to Facilitator—How To Lead A Successful Company Merger | Mariano Gontchar

From Evangelist to Facilitator—How To Lead A Successful Company Merger | Mariano Gontchar

Mariano Gontchar: From Evangelist to Facilitator—How To Lead A Successful Company Merger Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. During a complex merger between two telecom companies, Mariano faced the challenge of uniting team members with different cultures, practices, and tools. His initial approach of selling Agile theory instead of focusing on benefits failed because he forgot about the "why" of change. The breakthrough came when he shifted from being an Agile evangelist to becoming a facilitator who listened to managers' real challenges. By connecting people and letting the team present their own solutions to leadership, Mariano successfully created unity between the formerly divided groups. Self-reflection Question: Are you trying to sell your methodology or solve real problems, and what would happen if you focused on understanding challenges before proposing solutions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

3 Sep 12min

Breaking Down The Clan Mentality In Agile Teams | Mariano Gontchar

Breaking Down The Clan Mentality In Agile Teams | Mariano Gontchar

Mariano Gontchar: Breaking Down The Clan Mentality In Agile Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Mariano encountered a competent team that was sabotaging itself through internal divisions and lack of trust. The team had formed clans that didn't trust each other, creating blind spots even during retrospectives. Rather than simply telling the team what was wrong, Mariano created an anonymous fear-based retrospective that revealed the root cause: a Product Owner who behaved like a boss and evaluated team members, creating a culture of fear. His approach demonstrates the power of empowering teams to discover and solve their own problems rather than imposing solutions from above. Self-reflection Question: What fears might be hiding beneath the surface of your team's dynamics, and how could you create a safe space for them to emerge? Featured Book of the Week: Turn the Ship Around! by David Marquet Mariano recommends "Turn the Ship Around!" by David Marquet (we have an episode with David Marquet talking about this book, check it here). Mariano highlights the fascinating story and introduction to the leader-leader model, which differs significantly from the traditional leader-follower approach. This book resonates with Mariano's journey from directive leadership to facilitative leadership, showing how empowering others rather than commanding them creates more effective and engaged teams. [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

2 Sep 17min

From Boss to Facilitator—The Critical Role of Empathy in Scrum Mastery | Mariano Gontchar

From Boss to Facilitator—The Critical Role of Empathy in Scrum Mastery | Mariano Gontchar

Mariano Gontchar: From Boss to Facilitator—The Critical Role of Empathy in Scrum Mastery Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Mariano shares his transformation from viewing himself as a boss in his project manager role to embracing the facilitator mindset essential for Scrum Masters. His journey reveals a crucial insight: you cannot implement Scrum with a "big bang" approach.  Instead, success comes through empathy and understanding your team's needs. Mariano emphasizes that working with Agile requires constant practice and learning, but the key lesson that changed everything for him was learning to empathize with his team members rather than directing them from above. Self-reflection Question: How might your current leadership style be limiting your team's potential, and what would change if you shifted from directing to facilitating? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Mariano Gontchar Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments. You can link with Mariano Gontchar on LinkedIn.

1 Sep 14min

BONUS Agile Tour Vienna 2025: Building Community-Driven Agile Excellence With Robert Ruzitschka, Sabina Lammert, and Richard Brenner

BONUS Agile Tour Vienna 2025: Building Community-Driven Agile Excellence With Robert Ruzitschka, Sabina Lammert, and Richard Brenner

BONUS: Agile Tour Vienna 2025—Building Community-Driven Agile Excellence In this BONUS episode, we explore the upcoming Agile Tour Vienna 2025 (get your ticket now!) with three passionate organizers who are bringing together the Austrian agile community for a day of learning, networking, and innovation. Join us as we dive into what makes this community-driven event special, the challenges facing today's agile practitioners, and why local connections matter more than ever in our evolving professional landscape. The Heart of Community-Driven Events "For me, it's really about creating an event from the community for the community. So at the Agile Tour Vienna we really pay a lot of attention that the contributions are made by community members." - Sabina Lammert The foundation of Agile Tour Vienna lies in its commitment to authentic community engagement. Unlike corporate-led conferences focused on sales and marketing, this event prioritizes genuine knowledge sharing and peer-to-peer learning. The organizers emphasize creating space for meaningful conversations, where participants don't just consume content but actively contribute to discussions and support one another with real-world challenges. This approach fosters an intimate atmosphere where attendees leave with valuable professional connections and practical insights they can immediately apply. Balancing Local Expertise with Global Perspectives "This local aspect is very important, but then it needs to be enhanced by bringing in ideas from people from the outside world." - Robert Ruzitschka Agile Tour Vienna strikes a unique balance between showcasing local Austrian talent and bringing in internationally renowned speakers. The event features a carefully curated mix of practical experiences from Vienna-based practitioners working directly with teams and companies, combined with keynotes from global thought leaders. This blend creates opportunities for attendees to understand both the local context of agile implementation and broader industry trends, making the learning experience both immediately relevant and strategically valuable. A Thoughtfully Designed Experience "We make sure we have a good diversity within the speakers. We also take care that we have a good mix, because for me, agile started with the engineering practices." - Richard Brenner The 2025 program demonstrates attention to creating a comprehensive learning experience. The organizers ensure language accessibility by maintaining at least one English track throughout the day while also offering German sessions. The content spans from technical engineering practices to team coaching and business strategy, reflecting agile's evolution across organizational levels. The event takes place in a stunning castle location (Auersperg Palace) that enhances the intimate, family-like atmosphere the organizers work hard to cultivate. World-Class Content in an Intimate Setting "Agile Tour Vienna is never aiming to go big, but to stay small and familiar. By the end of the day, you know new people." - Sabina Lammert This year's highlights include keynotes from Dave Farley on engineering excellence and Mirella Muse on product operations, plus an innovative Comic Agile storytelling workshop. The organizers deliberately limit attendance to maintain the conference's intimate character, ensuring meaningful networking opportunities rather than overwhelming crowds. Additional touches like a professional barista bar and ample space for informal conversations between sessions create an environment where genuine professional relationships can develop. From Concept-Based to Context-Based Agility "The biggest challenge is that we go from concept-based agility to context-based agility. Companies realize the world is complex. There is no one framework to rule them all." - Richard Brenner The agile community faces a significant evolution as the methodology matures from underground movement to established practice. Organizations are moving away from rigid framework implementations toward contextual problem-solving approaches. This shift requires practitioners to focus on solving real business issues rather than introducing agile for its own sake. The challenge lies in maintaining agile's core values while adapting to diverse organizational contexts and avoiding the trap of seeking simple solutions for complex problems. Maintaining Values-Based Working "It's not about winning over something. It's about using common sense, getting into interaction and trying to find sometimes complex solutions for complex problems." - Sabina Lammert Rather than declaring agile "dead," the community must refocus on value-based working and continuous adaptation. The real challenge involves empowering people to constantly reevaluate situations and embrace the reality that today's solutions may not work in three weeks or three years. This requires normalizing the inspect-and-adapt mindset as standard practice rather than exception, moving beyond method-focused thinking toward principle-driven decision making. Sustaining Community Spirit Through Challenging Times "In times of crisis, people tend to fall back to old patterns of behavior. We need to keep the ideas that made us work in a specific way alive." - Robert Ruzitschka Economic and political uncertainties create pressure to abandon agile practices in favor of traditional command-and-control approaches. Community events like Agile Tour Vienna play a crucial role in maintaining momentum for collaborative, adaptive working methods. The discipline required for agile practices - continuous integration, experimental approaches, market-driven feedback collection - represents a more sophisticated and ultimately more sustainable way of working than traditional project management approaches. The Discipline of Adaptability The discussion revealed an important distinction about discipline in agile environments. Agile teams demonstrate remarkable discipline through practices like continuous integration, experimental product development, and systematic feedback collection. This represents a more humane form of discipline that acknowledges complexity and enables adaptation, contrasting sharply with the rigid discipline of following predetermined plans regardless of changing circumstances. About Robert Ruzitschka, Sabina Lammert, and Richard Brenner Robert Ruzitschka is a Senior Principal Engineer at Raiffeisen Bank International and leads a team of Engineering Coaches. You can connect with Robert Ruzitschka on LinkedIn. Sabina Lammert is Founder and Agile Coach of Leadventure and supports Teams and organizations to improve their way of collaboration. You can connect with Sabina Lammert on LinkedIn. Richard Brenner is a previous guest, he started as Software Engineer and is now working as Agile Coach helping clients to adopt agile ways of working. You can connect with Richard Brenner on LinkedIn.

30 Aug 30min

Product Owner Patterns - From Absent to Exceptional | Salum Abdul-Rahman

Product Owner Patterns - From Absent to Exceptional | Salum Abdul-Rahman

Salum Abdul-Rahman: Learning to Communicate Value in Public and Non-Profit Sectors’ Product Development Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Systematic Value Communicator Salum describes working with a Product Owner who had a PhD in data science on a public sector visualization project. This exceptional PO was extremely systematic in working with stakeholders and possessed a unique ability to bridge abstract concepts with concrete implementations. In the public sector, where monetary feedback is absent, this PO excelled at thinking about value achievement and communicating it effectively to the team. They had the magical capability to involve stakeholders while demystifying complex requirements, helping the team understand not just engagement metrics but how their work would change society and the world. The Bad Product Owner: The Absentee Specialist The most common anti-pattern Salum encounters is the absentee Product Owner - typically a specialist assigned to the PO role while maintaining their full-time job as a domain expert. With only 10-20% time allocation, these POs lack the capacity to fulfill their responsibilities effectively. They often don't have the time or knowledge to develop essential PO skills, requiring extensive hand-holding to understand even basic concepts like user stories. Salum's approach involves booking time directly in their calendar for backlog refinement sessions and providing comprehensive guidance to help them understand the role, though this intensive support is necessary due to their limited availability for skill development. In this segment, we refer to the concept of ‘enshitification’ by Cory Doctorow, and refer to Tom Gilb’s bonus episode on the Scrum Master Toolbox Podcast.  Self-reflection Question: How do you ensure your Product Owner has both the time allocation and skill development needed to truly serve the team and stakeholders effectively? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Salum Abdul-Rahman Salum is an agile coach at Reaktor and experienced leader driving sustainable knowledge work. He is passionate about enabling teams to work with complexity and conflicts. Salum builds communities in and outside of work and has 18 years of experience working with software mostly as a consultant with the public sector. You can link with Salum Abdul-Rahman on LinkedIn.

29 Aug 18min

The SECI Model of Knowledge Management Applied to Team Retrospectives | Salum Abdul-Rahman

The SECI Model of Knowledge Management Applied to Team Retrospectives | Salum Abdul-Rahman

Salum Abdul-Rahman: The SECI Model of Knowledge Management Applied to Team Retrospectives Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Salum explains how the key role for Scrum Masters is to help teams develop themselves to the point where they can learn and grow without constant guidance. Success means building team resilience and operational capability while knowing when to step back. He emphasizes the importance of recalibration workshops to maintain shared understanding and the balance between supporting teams and challenging them to become self-sufficient. When teams reach this level of maturity, Scrum Masters can focus their efforts elsewhere, knowing the team has developed the capability to continue evolving independently. Featured Retrospective Format for the Week: The 5-Stage Retro Format From the book "Agile Retrospectives," this format captures the complete learning process and aligns beautifully with knowledge management principles. Salum connects the three central phases of this format to the SECI model of knowledge management, particularly referencing Nonaka and Takeuchi's work in "The Knowledge Creating Company." This retrospective structure helps teams create new knowledge and behavioral change by following a systematic approach that transforms individual insights into collective team learning and action. In this segment, we also refer to the seminal article by Takeuchi and Nonaka: “The New New Product Development Game”, which originated the work on Scrum as a framework.  Self-reflection Question: How do you recognize when your team has developed enough self-sufficiency that your role as facilitator can evolve or step back? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Salum Abdul-Rahman Salum is an agile coach at Reaktor and experienced leader driving sustainable knowledge work. He is passionate about enabling teams to work with complexity and conflicts. Salum builds communities in and outside of work and has 18 years of experience working with software mostly as a consultant with the public sector. You can link with Salum Abdul-Rahman on LinkedIn.

28 Aug 14min

From Lunch Conversations to Company-Wide Change—The Power of Creating Communities of Practice | Salum Abdul-Rahman

From Lunch Conversations to Company-Wide Change—The Power of Creating Communities of Practice | Salum Abdul-Rahman

Salum Abdul-Rahman: From Lunch Conversations to Company-Wide Change—The Power of Creating Communities of Practice Within Organizations Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Salum shares how he organically built an Agile community within his company by recognizing a shared need for discussion and learning. Starting as a software developer who took on Scrum Master tasks, he felt isolated in his Agile journey. Rather than waiting for formal training or external events, he sent out a simple invite on the company Slack for a lunch discussion during a work day. People showed up, and what began as informal conversations about different approaches to Scrum and Kanban evolved into monthly gatherings. Over time, this grassroots community grew to organize company-wide events and even found new leadership when Salum moved on, demonstrating the power of identifying shared needs and taking initiative to address them. Self-reflection Question: What shared learning needs exist in your organization that you could address by simply reaching out and organizing informal discussions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching!🔥 Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people. 🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Salum Abdul-Rahman Salum is an agile coach at Reaktor and experienced leader driving sustainable knowledge work. He is passionate about enabling teams to work with complexity and conflicts. Salum builds communities in and outside of work and has 18 years of experience working with software mostly as a consultant with the public sector. You can link with Salum Abdul-Rahman on LinkedIn.

27 Aug 12min

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