The Path to $100,000 ARR - What Flopped with Paid Ads

The Path to $100,000 ARR - What Flopped with Paid Ads

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.

They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.

Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.

You will discover:

✅ How to spot and fix a broken onboarding flow

✅ AB test ideas that actually move the needle

✅ Psychology tactics to persuade and retain users

Learn More:

🌐 Website: https://clear30.org/

📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: https://www.arcads.ai/?comet_custom=appmasters

*********************************************

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

*********************************************

Avsnitt(980)

Key Strategies to Increase Mobile App Retention

Key Strategies to Increase Mobile App Retention

You're going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/DyxI7p8-zCI

11 Juli 201811min

665: Retention Strategies with AccuWeather VP, Trish Mikita

665: Retention Strategies with AccuWeather VP, Trish Mikita

Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President,  Digital Media Strategy at

10 Juli 201834min

664: How to Grow Organic Downloads for Your App with Jordan Naftolin

664: How to Grow Organic Downloads for Your App with Jordan Naftolin

Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store. Jordan Naftolin is the founder of Pegs 'n Holes

5 Juli 201813min

663:  How To Reach $1 Million In Revenue Per Month With Hector Lopez

663: How To Reach $1 Million In Revenue Per Month With Hector Lopez

Today's guest will share his learnings on how to grow your business and earn a million in your revenue monthly. He will also share his knowledge from the ASO standpoint. Hector Lopez is the CEO and co-founder of Instasize.

3 Juli 201839min

How to Use In-App Purchases to Increase ASO Visibility

How to Use In-App Purchases to Increase ASO Visibility

You're going to discover how to grow an app's visibility. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/0SkEbhir5TY

2 Juli 20185min

662: How to Proceed Next After Releasing Your App with JC Catalin

662: How to Proceed Next After Releasing Your App with JC Catalin

Today’s guest is JC Catalin launched an app called MeetPro that works as a search engine for all kinds of services and jobs. It also helps professionals and clients set up a meeting. Professionals can post about the services they offer, while those who are looking for a job can post their skills. MeetPro is more than a scheduling app. Coming up is Catalin sharing his struggles as to how he should proceed with his app just a few weeks after its release.

28 Juni 201815min

The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

The Facebook Video Ad Format for Low Cost-Per-Installs (CPIs)

You're going to discover how to make a Video Ad For Low Cost-Per Installs Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sTWu6zOYGpw

27 Juni 20184min

661: How to Build Your App idea with Fritz Charles

661: How to Build Your App idea with Fritz Charles

Today's guest is Fritz  Charles,  the founder of Coin Gamma; a crypto data and content company that provides reliable information about the crypto and blockchain space. You will discover how to Build your App idea, how to determine if you should offer a Subscription from a free app, and more. Fritz Charles is the founder of Coin Gamma

26 Juni 201836min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-svart-marknad
rss-jossan-nina
uppgang-och-fall
lastbilspodden
rss-kort-lang-analyspodden-fran-di
avanzapodden
24fragor
rss-borsens-finest
bathina-en-podcast
affarsvarlden
rss-inga-dumma-fragor-om-pengar
borsmorgon
tabberaset
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
rss-en-rik-historia
dynastin