Business Success through Culture, Talent, and Innovation with Jyothi Rao of INTERMIX

Jyothi Rao is the CEO of INTERMIX, a fashion brand for women. After graduating from the University of Texas at Austin with a degree in Business and Marketing, Jyothi joined The Gap Inc., where she would spend 16 years of her career ascending its ranks, serving in different capacities, and handling various brands. In 2014, after working as the EVP GM of Glit, Jyothi returned to Gap to become the CEO of INTERMIX—then a Gap portfolio company—and led the organization’s transformation into the leading omnichannel fashion boutique that it is known as today. Jyothi joins me today to discuss the power of culture in successfully growing a business. She shares her journey at The Gap and explains why INTERMIX became an independent company. She explains the value of staying with a company longer and why organizations should foster creativity and innovation. Jyothi also describes how she led the company through the height of COVID-19 and shares her advice for Entreprenistas who want to rebuild and reinvent their organization’s culture. “The culture you build determines the talent that comes in and the talent that you keep. Talent and culture are the foundations of a successful business.” - Jyothi Rao This week on the Entreprenista Podcast: Jyothi’s journey at The Gap Inc.The marriage of economics and fashion and Jyothi’s early days at The GapThe advantages of joining a portfolio companyThe normalcy of job-hopping today and why people need to stay at a job longerWhat it was like to bring INTERMIX online for the first timeThe importance of building culture that fosters creativity, innovation, and entrepreneurshipTips for anyone who wants to rebuild and shift an organization’s cultureJyothi’s interview process to assess if a candidate is a culture-fitHer day-to-day responsibilities as the CEO of INTERMIXWhy INTERMIX decided to become an independent companyHow Jyothi led her team and managed business processes during the first few months of COVID-19The advantages and challenges of remote-workingWhat’s next for INTERMIX Our Favorite Quotes: “Building upon a business over time and adding value to an organization is a skillset I encourage people to have.” - Jyothi Rao“Don’t think of your career as a ladder but as a jungle gym. There’s nothing wrong with taking a few sidesteps and lateral movements and pivoting, but you have to play the long game.” - Jyothi Rao“People feel that they need to always go up, up, and up. But the straight road is not the most exciting journey. Something that meanders a bit is much more exciting.” - Jyothi Rao Connect with Jyothi Rao: INTERMIXINTERMIX on LinkedInINTERMIX on InstagramINTERMIX on FacebookINTERMIX on TwitterJyothi Rao on LinkedIn Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step,