The Intersection of Community, Commerce, & Culture with Amanda Goetz of House of Wise

Amanda Goetz is the founder & CEO of House of Wise, a luxury CBD brand empowering women to take purposeful control over their lives. Before launching the House of Wise, Amanda served as the Vice President of Marketing at The Knot, where she gained experience in operational excellence and overseeing brand and product marketing. In addition to leading the House of Wise, Amanda is the part-time Chief Marketing Officer of Teal, a platform that equips job-seekers with the tools, resources, and communities they need to manage their career. Amanda joins us today to discuss why she believes in helping women take control of their sleep, sex, stress, and wealth, and how the House of Wise aims to make that possible. She describes how watching her father build his company showed her what it means to be an entrepreneur and parent. She explains what “conversational breadcrumbs” are and why they’re the realistic path to transforming an idea into a business. Amanda also shares her tips for prioritizing the fundraising process and underscores why creating a community around your brand is the best launch strategy. “Who’s going to be in the trenches with you is important. They need to have skin in the game and feel like it’s their brand, too.” - Amanda Goetz This week on the Entreprenista Podcast: Amanda’s non-traditional path to the founding of the House of WiseAmanda’s first failed start-up and the challenges she faced as a female founderUsing Twitter as a business and marketing toolThe best time to start a company, a family, or anything in lifeWhy Amanda didn’t leave her full-time job right after founding the House of WiseFollowing the breadcrumbs to capitalHow Amanda advertised her brand by building a communityThe biggest mistakes and lessons Amanda learned from her first start-up and how it prepared her to lead House of WiseSome guidelines to follow when working on a business with friendsWhy Entreprenistas need to write down the mistakes they make during their journeyAmanda’s tips for Entreprenistas who have amazing ideas but need investorsWhat the valuation process was like for House of WiseHouse of Wise products and how the company empowers women to be in the driver’s seat of their livesWhy setting an intention for every part of your day is key to work-life balanceHow Amanda decides where to spend her time and effort and how to foster autonomy in your team Resources Mentioned: Carta Our Favorite Quotes: “The right time to start a company or a family has no one answer; you’ll figure out how to navigate it.” - Amanda Goetz“I don’t view anything as a true mistake. It’s always been ‘failing forward.’” - Amanda Goetz“Founder mental health is critical. Not just for you, but for the entire company.” - Amanda Goetz Connect with Amanda Goetz: House of WiseHouse of Wise on LinkedInHouse of Wise on InstagramHouse of Wise on TwitterAmanda Goetz on LinkedInAmanda Goetz on InstagramAmanda Goetz on Twitter Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!