Building a Data-Driven Brand with Rachel Sanders of Rootine

Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served as a strategic and financial advisor for GolfMatch Inc. In addition to her current role as Rootine’s CEO, Rachel is a venture partner at the venture capital firm, 2048 Ventures. She completed her Bachelor’s degree in Economics at Vanderbilt University—where she graduated with honors—and received her Master’s of Business Administration degree from Harvard Business School. Rachel joins us today to discuss how Rootine’s brand was built through data. She shares how taking an MBA before starting her company benefited her and describes the impact of a strong team on running a business. She discusses what it takes to implement remote and asynchronous work in a company successfully. Rachel also highlights the value of cultivating a community around your brand and explains why it’s important to include healthcare in the wake of Web 3.0. “People, as they are improving their health, need more than just products, more than just experts, and more than just wellness experiences–they need access to all of it.” - Rachel Sanders This week’s takeaways from Entreprenista: Rachel’s background and how she decided it was the right time to get an MBAHer advice on whether an Entreprenista should get an MBA before starting a businessThe spark that started Rootine and how Rachel met her co-founderThe value of building an all-star team and how Rachel figured out how to build a health technology businessRootine’s fundraising process and the power of diversity in businessRachel’s advice for fundraising and navigating remote workHiring for remote and asynchronous work cultureInterview questions that ensure a job candidate is a great culture fitHow long it takes for Rootine to interview a job candidateCultivating a culture of speaking upHow Rootine created its brand through customer profiles, information, and dataWorking with freelancers and Rootine’s budget range for working with a branding agencyLaunching, marketing, and the importance of creating a communityWeb 3.0 and making health an essential conversation in NFTsCreating a collaborative productWhat NFTs are and how to get involved with Rachel’s NFT platformRethinking health in Web 3.0 Resources Mentioned: Book: The Tell-Tale Brain: A Neuroscientist’s Quest for What Makes Us Human by V.S. RamachandranApp: NotionApp: CircleApp: Loom Our Favorite Quotes: “Regardless of where people are spending their time, they will want to ensure they’re being their best selves. Health is going to matter, and it should be an essential conversation in Web 3.0.” - Rachel Sanders“Think about the problem you’re solving for people and a way to build a community around it.” - Rachel Sanders“More diverse people around the table helps create better ideas and innovation.” - Rachel Sanders Connect with Rachel Sanders: RootineApex OptimizersRootine on LinkedInRootine on InstagramRootine on TwitterRachel Sanders on LinkedInRachel Sanders on InstagramRachel Sanders on Twitter If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website...