Creating Your Own Start-Up with Ariel Kaye of Parachute

As a generalist, Ariel dabbled in many different career paths, before settling into advertising. After a few years, she decided she wanted to do something more entrepreneurial, like working at a start-up, but instead she found herself desiring to start a company. So she quit her job. Today, we sit down with Ariel Kaye, founder of Parachute, a brand that offers premium linen essentials. She shares why she quit her job quickly, a lot of advice on raising capital, the type of podcast marketing she prefers, and so much more. “So I had my ‘Aha moment’ about home and design and these blogs and or the blog that I was working on and the shopping and the designing and helping friends and like what if I could merge my interest in building brands and connecting with customers and you know, having these deep relationships, but also with home?” - Ariel Kaye If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Ariel tells us about her background (1:47) Ariel shares why she quit her job so early and if she recommends it (4:53) Ariel gives advice on raising capital in nontraditional ways (8:35) Ariel reminisces on the day she launched the site and went live (13:32) Ariel discusses her thoughts on marketing through podcasts (19:11) Ariel shares about the evolution of her team and how she goes about hiring (22:20) Ariel gives us her learning lessons of raising capital (27:26) Rapid fire questions (34:40) Ariel keeps it real on how she manages motherhood while running a business (36:00) What being an Entreprenista means to Ariel (39:49) Resources Mentioned: Gmail Google Suite Our Favorite Quotes: “The other thing I think, is just like founders are so almost like, across the board, they're all so type A, and perfectionist, and have such high standards.” - Ariel Kaye “Asking for questions and asking for help is a superpower.” - Ariel Kaye “If someone asks you the question about ‘how do you have balance?’ just like don't answer, it's a, it's not worth it. It's not real.” - Ariel Kaye Connect with Ariel Kayes: ParachuteHome.com Parachute on Instagram Parachute on TikTok Parachute on Twitter Ariel on Instagram If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!