Creating a Winning Marketing Strategy with Laurel Orley

Laurel didn't learn how to create a winning brand strategy overnight. She worked on brands like Dove’s campaign for Real Beauty, Suave, Hasbro Toys, and Lipton before putting on her entrepreneurial hat and taking a chance on starting her business. Despite the risk of launching during the 2020 lockdown, Laurel managed to turn her self-funded hyperlocal snack brand into one that is nationally recognized and available in a CVS near you. Today, we sit down with Laurel Orley, CEO and co-founder of Daily Crunch Snacks, a uniquely crunchy and tasty treat made from sprouted nuts. She shares with us what she wished she had known before becoming an Entreprenista, how a strategic partnership created the gift that kept on giving, how to connect with influencers to market your brand and the most challenging part of being an entrepreneur. You won’t want to miss it! “Just to have these people who are so much bigger than you believe in you, makes you say okay, I'm onto something I'm going to keep on going.” - Laurel Orley If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Laurel explains how she got started on her idea for Daily Crunch Snacks (2:25) Laurel describes the situation that served as her most significant lesson learned (8:28) Laurel’s outside-of-the-box approach to launching her business (11:56) Laurel shares her most exciting wins throughout the journey (15:34) Laurel talks about how to deal with the difficult times (20:05) Laurel shares advice on presenting to retail buyers (25:46) Laurel explains how she stays organized while creating growth (29:00) How Laurel went about funding her business (34:40) Laurel explains the process of coming up with new ideas (41:38) Laurel shares the craziest experiences she's had since launching her business (44:53) What being an Entreprenista means to Laurel (47:16) Our favorite quotes: “So many of these wins. They start small, but they mean the most because it's these people who just believe in you first,” - Laurel Orley “I feel much more comfortable taking investors who invest, you know, invest in a lot of brands, and they know that nine out of 10 of them are going to fail, and they're banking on that one to override all the rest. And while I want to be that one, I want to try my damn hardest to do that. They know the risks involved, and they're used to doing this” - Laurel Orley “My motto is the squeaky wheel gets what they want. And being an entrepreneur, you have to follow up, and you have to keep on following up. You're not going to get the door open on the first try. It's just how it goes. “ - Laurel Orley This episode was made possible by our friends at Square, who are passionate about empowering women to Just Get Started with their business idea. Square is offering Entreprenista listeners 20% off your first POS hardware device. Click here for more. Connect with Laurel: Daily Crunch Snacks Amazon Instagram Linkedin Thrive Market Resources Mentioned: Monday.com Square SPS Dear Excel If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!