How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don't—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like we've done a good job of that.” In this episode of Entreprenista, we sat down with Renee Parsons, the co-founder, president, and executive creative director of PXG Apparel, and the co-founder of the Bob and Renee Parsons Foundation. Under Renee’s leadership, PXG Apparel empowers individuals to feel confident and stylish both on and off the golf course. Her foundation has made a significant impact by supporting military families, advancing education, and improving health outcomes. Her commitment to innovation and community defines her journey in both business and philanthropy. Tune in to hear all about how Renee launched PXG Apparel to address the market void for fashionable golf wear, the importance of hiring knowledgeable team members to fill gaps in expertise, and how digital marketing and social media have driven the growth of PXG. Key changes: We talked about: Renee always knew she wanted to be her own boss (02:43) How hospitality experience translates to entrepreneurship (07:36) Deciphering the technical nuances of the fit fashion industry (13:31) The power of a strong team and employees (23:43) Finding employees that will fit the company culture (24:50) PXG’s evolving marketing strategy (28:03) Connect with Renee: Renee's Instagram Renee's Website PXG Instagram PXG Website Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.