Katlin Smith: Founder and CEO of Simple Mills
Second Life25 Aug 2025

Katlin Smith: Founder and CEO of Simple Mills

Katlin Smith is the founder and CEO of Simple Mills, a food company that makes a wide array of delicious gluten-free, grain-free, paleo-friendly, and non-GMO foods. Before starting her own company from scratch, Smith was a strategy and operations consultant. After years of relying on processed foods because of her demanding job, she switched to a Paleo diet in hopes of reaping the health benefits. Disappointed with the lack of store-bought options for her new lifestyle, Smith started making recipes of her own using healthier ingredients like almond flour and coconut sugar. With no background in food production or distribution, Smith reached out to her local Whole Foods when she was ready to sell her now-famous Almond Flour Muffin Mix. When the chain agreed to sell it on its shelves, Smith was eager to grow her business. She went back to school to build on the skills she acquired as a consultant and develop new ones so she could expand her line of products and distribute them widely. Today, Simple Mills is sold in over 30,000 stores nationwide, and Flowers Foods recently acquired the business for $795 million, marking one of the biggest female-founder exits in recent CPG history.

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Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before p...

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The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fa...

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Rachel Mansfield is a popular cooking content creator and the co-founder of Cadootz, a healthier-alternative kids’ snack brand that makes delicious protein-packed crackers for your little ones. She be...

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The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

In this episode, Who What Wear Shopping Director ⁠Bobby Schuessler⁠ is joined by fine-jewelry designer ⁠Jean Dousset⁠. Although he’s a direct descendent of Louis Cartier, Dousset has made his own way ...

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The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Kristen Nichols, WWW's associate director of special projects, to discuss her annual Luxury Report—a comprehensive analysis o...

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Claudia Sulewski: Founder of Cyklar

Claudia Sulewski: Founder of Cyklar

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The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Senior Fashion Editor Anna LaPlaca to discuss her annual State of Style report. At the end of every year, LaPlaca analyzes th...

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Jamie Haller: Fashion Designer and Home Renovation Specialist

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Before Jamie Haller launched her namesake shoe and apparel brand, she worked behind the scenes in the fashion industry in corporate retail. In the 2000s, she designed pieces for big brands of the era ...

8 Dec 202550min

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