Ep. 51: MindSync: The Role of Empathy in Advertising
AdTech Heroes - Interviews with Advertising Technology Executives26 Aug 2025

Ep. 51: MindSync: The Role of Empathy in Advertising

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing.

Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

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Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

Ep. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial Times

In this week’s episode of AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times. During Lucy’s time at the Financial Times, she has established the audience mark...

27 Sep 202136min

Ep. 1: On Regulation in the Digital Advertising Industry with John Doherty, Partner at Penningtons Manches Cooper LLP

Ep. 1: On Regulation in the Digital Advertising Industry with John Doherty, Partner at Penningtons Manches Cooper LLP

On this week’s episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty, Partner at Penningtons Manches Cooper LLP. Penningtons Manches Cooper ...

25 Aug 202146min

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