Mastering B2B Sales: F.A.S.T. Development with John Powers
Sales and Cigars26 Aug 2025

Mastering B2B Sales: F.A.S.T. Development with John Powers

Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars.

Join host Walter Crosby as he sits down with sales veteran John Powers, founder of Power Up Sales, for an enlightening discussion on developing effective B2B sales strategies. With decades of experience, John's first-time podcast appearance brings a wealth of knowledge to the table.

In this episode:

John introduces his F.A.S.T. sales development model—focus, accountability, strategy, and teaching/coaching—highlighting its universal applicability across industries. They explore why having a structured and proactive sales management approach is vital for small and mid-sized businesses aiming to optimize their sales teams. John's insights also cover the importance of sales management, including the pitfalls of promoting top salespeople into managerial roles without proper training.

Together, they unravel how accountability, aligned with personal and corporate goals, can lead not just to effective sales management but to significant business growth. John emphasizes creating a positive culture around accountability, turning it into a desired component of organizational success rather than something to fear.

Key Topics:

  • Understanding and implementing the F.A.S.T. model in sales development

  • The critical role of structured coaching in boosting sales performance

  • Cultivating a positive culture of accountability within teams

  • Bridging the gap between individual sales goals and company objectives

  • The changing landscape of sales and how to stay competitive

Connect with John Powers:
LinkedIn
PowerUp Sales & Consulting

Connect with Walter Crosby and Sales & Cigars:

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Keep savoring those cigars and stay sharp in sales! Until next time, keep listening to Sales & Cigars—the podcast where the only smoke we blow is from cigars.

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