How to 2X Your App Retention With This Overlooked Ingredient

How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵

In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.

Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.

You’ll discover:

✅ How music impacts user behavior & session length

✅ Real-world data: 1.7x–2.5x lift in D90 retention with music

✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)

✅ The hidden challenges of licensing—and how Feed.fm solves them

✅ Practical tips to integrate music into your app without huge costs

Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.


Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/

📌 Work with us: https://appmasters.com

📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy

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Apps are shifting billions. Timing is everything. iOS users are your VIPs.

If you're in e-commerce and still running last year's playbook, you're already behind.

The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.

Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(990)

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Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

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Live App Store Optimization (ASO) Audit & Optimization

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If You’re Running Paid App Ads, You NEED to Watch This

If You’re Running Paid App Ads, You NEED to Watch This

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.AppsFlyer just rolled out its biggest produc...

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App Growth Roadmap: Which Marketing Channels Work at Each Stage

App Growth Roadmap: Which Marketing Channels Work at Each Stage

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben’s already nai...

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5 Proven Frameworks to Create Viral Ads with AI

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New Monetization Model That Turns Churned Users into Revenue

New Monetization Model That Turns Churned Users into Revenue

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time ...

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Grow Your App Revenue with This Proven Subscription Framework

Grow Your App Revenue with This Proven Subscription Framework

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄In this ...

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The Most Important Element of App Store Optimization (ASO Keyword Research)

The Most Important Element of App Store Optimization (ASO Keyword Research)

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… an...

24 Nov 202515min

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