Episode 11: From Sofia to Kavala – Why More Bulgarians Are Choosing Airbnb Over Hotels

In this episode 11, we explore a growing trend that’s reshaping travel patterns in northern Greece. More and more travelers from Bulgaria—particularly from Sofia—are choosing Airbnb rentals over traditional hotels when they vacation in Kavala, Nea Peramos, and Nea Iraklitsa. And the numbers are only going up.

This shift isn’t random. Bulgarian travelers are discovering that short-term rentals offer better value, more space, and a more relaxed, family-friendly environment. Instead of cramped hotel rooms, guests enjoy full apartments or houses, often with balconies, sea views, and kitchens. It’s a lifestyle choice that matches their travel habits—driving down for weekend breaks, staying with friends or family, and looking for flexibility without compromising comfort.

From the perspective of a property owner, this trend is significant. It means that there’s a steady, predictable market within driving distance. During high season, Bulgarian guests often book longer stays and return year after year to the same properties. And during shoulder season, they help fill in booking gaps that many other markets leave empty.

Planbnb has been tracking this movement closely. We’ve seen firsthand how listings that cater to Bulgarian preferences—such as family-friendly amenities, parking availability, and clear driving directions—perform exceptionally well. Our team also provides multilingual support, helping ensure smooth communication before and during each stay.

This episode highlights why Bulgarian travelers have become such a valuable audience—and how hosts can better appeal to them through thoughtful listing design, seasonal offers, and targeted guest support. For property owners looking to increase occupancy and reduce seasonality risk, this cross-border connection is not just a trend—it’s a major opportunity.