Twenty Thousand Hertz27 Aug 2025

Yahoo! The Yodel Heard Around the World

It’s one of the quirkiest, most iconic sonic logos ever: a four-note vocal flourish that defined the early internet. In this episode, we follow the Yahoo Yodel on its unlikely journey from the snowy Swiss Alps to ‘90s country bars to Super Bowl ads. Along the way, we meet the real-life cowboy behind this yodel, whose voice launched a billion clicks... as well a high-stakes legal battle. Featuring musician and yodeler Wylie Gustafson.

Twenty Thousand Hertz is produced by Defacto Sound.

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Stream Wylie & The Wild West on ⁠Spotify⁠, ⁠Apple Music⁠, ⁠Youtube Music⁠, or wherever you get your music.

Order Wylie’s book, ⁠How to Yodel: Lessons to Tickle Your Tonsils and Funnybone⁠.

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