đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein
The Best One Yet28 Aug 2025

đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.


In this interview episode, you’ll hear



  • What the RX Bar founder learned from dealing drugs
  • What non-dyslexic people can learn from dyslexics
  • The niche RXBar found: paleo bars for CrossFit dudes
  • How to make packaging stand out
  • Selling RX Bar to Kellogg for $600m
  • Competing against RX Bar with his new venture: David
  • The 3 principles of nutrition
  • Peter announces David’s revenue numbers
  • Why they made the brand’s packaging gold
  • Why David acquired a top secret super protein company: Epogee
  • His biggest failure


PS: Peter’s Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/


Watch the interview on YouTube: https://www.youtube.com/@tboypod


NEWSLETTER:

https://tboypod.com/newsletter


OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/


NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.



Hosted on Acast. See acast.com/privacy for more information.

Avsnitt(1652)

đŸ’» “MacValue Meal” — Apple’s $599 laptop. Soulja Boy’s AI phone. Iran’s bull case. +Taser Alarm Clock

đŸ’» “MacValue Meal” — Apple’s $599 laptop. Soulja Boy’s AI phone. Iran’s bull case. +Taser Alarm Clock

Apple launched its cheapest laptop ever
 we think repeats a mistake Tesla made.Soulja Boy is the 1st rapper to clone his voice with AI
 to sell B2B software.Stocks are actually up since the War with I...

5 Mars 23min

đŸ€™ “High School Millionaire” — Cal AI’s crazy acquisition. Iran’s drone game. McDonald’s cringe-burger. +New Song car-crash

đŸ€™ “High School Millionaire” — Cal AI’s crazy acquisition. Iran’s drone game. McDonald’s cringe-burger. +New Song car-crash

McD’s CEO went viral for awkwardly eating its new burger
 but it smells like a 90s marketing McTastrophe.Iran’s $20k drones cost us $4M to shoot down
 It’s financial asymmetry, affecting stocks.Cal AI...

4 Mars 22min

đŸ›Ąïž “War-folios” — Iran market reaction. Dutch Bros’ energy. Anthropic’s moral marketing. + Fitbit for farting

đŸ›Ąïž “War-folios” — Iran market reaction. Dutch Bros’ energy. Anthropic’s moral marketing. + Fitbit for farting

Oil’s up, airlines are down, and so is Chipotle
 We look at how War in Iran hits everything markets.Dutch Bros is now the #3 coffee chain
 but it’s actually an energy drink chain in disguise.Anthropic...

3 Mars 23min

💉 “Corporate Botox” — Block’s 40% layoff. Netflix’s wedding crashed. Coach Handbags’ anthropologist. +Burger King’s AI

💉 “Corporate Botox” — Block’s 40% layoff. Netflix’s wedding crashed. Coach Handbags’ anthropologist. +Burger King’s AI

Jack Dorsey is replacing 40% of Block’s employees with AI
 and the Wall Street reward was huge. Coach is selling 3 million Gen Z women its $350 handbag
 thanks to an anthropologist.Wedding Crashers ex...

2 Mars 23min

đŸ€  “LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple

đŸ€  “LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple

Husband and wife Allison and Stephen Ellsworth have 3 kids and 3 Super Bowl commercials - Because together they created Poppi, the better-for-you soda disruptor that PepsiCo bought for $1.95 Billion l...

27 Feb 29min

đŸ€  “Austin LIVE Show” — AI Mermaids. Levi’s skinny deregulation. Uber’s Swiss Army Knife. +Topo Chico shortage

đŸ€  “Austin LIVE Show” — AI Mermaids. Levi’s skinny deregulation. Uber’s Swiss Army Knife. +Topo Chico shortage

Live
 from Austin
 it’s The Best One Yet!We performed live at Austin’s famous State Theater. Some extra razzle dazzle & sprinkle dinkle — but our usual daily Takeaways you know & love.#1. How to slop-...

26 Feb 32min

đŸ•¶ïž “Smuggle, Inc.” — Mexican Drug Cartels’ biz. Crocs’ microdrama. AI’s Sci-Fi essay. +Self-Blowing Snowblower

đŸ•¶ïž “Smuggle, Inc.” — Mexican Drug Cartels’ biz. Crocs’ microdrama. AI’s Sci-Fi essay. +Self-Blowing Snowblower

Why are Mexican Drug cartels so hard to stop?... Because they're run like the Fortune 500Crocs' comeback plan is microdramas... 4-minute sultry soap operas of clogsThe Substack Selloff... It's a Sci-F...

25 Feb 24min

😰 “Human-shaming” — Sam Altman’s bubble. Axe’s bodyspray rebound. Milan’s Brexit win. +Hockey tooth recession

😰 “Human-shaming” — Sam Altman’s bubble. Axe’s bodyspray rebound. Milan’s Brexit win. +Hockey tooth recession

Axe Body Spray has a comeback plan
 help users use less Axe Body Spray.10 years after Brexit, Milan is shining as the winner
 Milan is the new London.Sam Altman dissed humans for drinking more water t...

24 Feb 22min

PopulÀrt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rss-den-nya-ekonomin
bathina-en-podcast
dynastin
rss-kort-lang-analyspodden-fran-di
svd-tech-brief
bilar-med-sladd
24fragor
market-makers