How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?

How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead. TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshness in Content (05:51) AI as a New Distribution Channel (09:11) Traffic vs. Revenue: The Real Metrics (11:51) The Role of AI in Recruitment and Hiring Practices To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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How to Find a Great Consultant | Ep. #31

How to Find a Great Consultant | Ep. #31

In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a low price. Time Stamped Show Notes: 00:22 – How you can find a great consultant. 00:40 – Where can you find them? 00:54 – ProBlogger, AngelList, Hired.com, Crew.co 01:03 – You need a great process. 01:45 – Go to Upwork.com. 02:00 – Look for people related to the task you need done, and look over their reviews and portfolio. 02:25 – Be specific with what you need done. 02:45 – You will find people who are creative and are a good fit. 03:15 – Find out quickly who’s qualified. 03:30 – One of Eric and Neil’s main developers is a contracted worker. 04:36 – Another contracted worker from Growth Everywhere 05:05 – Use LinkedIn and search for people that work at your competition. 06:00 – Little to no risk. 06:24 – Force Hiring, from The Sale Acceleration Formula 07:40 – Reach out to people on LinkedIn. 08:10 – Don’t hire people from major cities. 09:15 – Get work done for a lot cheaper. 09:30 – Subscribe to our podcast learn more! 3 Key Points: Use hiring sites to find qualified workers. Create a process that will help you identify a good fit. Hire people in small cities, where the cost of living is lower. Resources Mentioned: ProBlogger, AngelList, Hired.com, Crew.co, Upwork.com, Growth Everywhere, and LinkedIn – Reliable sites that will help you find great workers The Sale Acceleration Formula – A sales book that teaches about Force Hiring Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

31 Aug 201612min

How to Cut Your Google AdWords Costs | Ep. #30

How to Cut Your Google AdWords Costs | Ep. #30

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google AdWords costs. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

30 Aug 201614min

How to Cut Your Facebook Advertising Costs | Ep. #29

How to Cut Your Facebook Advertising Costs | Ep. #29

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertising costs. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

29 Aug 201614min

How to Market ANY Product without Funding | Ep. #28

How to Market ANY Product without Funding | Ep. #28

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime. Time Stamped Show Notes: 00:22 – How you can market anything with no budget 00:50 – SEO and content: Setting a foundation for your site 01:55 – See what people search for on Quora 02:20 – Look for the most popular questions, and create content 02:40 – You’ll get a lot of search traffic 02:50 – Make sure it’s relevant to your business. 03:00 – Marketing and sales go hand in hand 03:25 – Reach out to people 03:40 – Use emailhunter.co and LinkedIn 03:55 – Layer on Clearbit to find out who is using your website 04:05 – Make sure you are set up to develop a retarget list 04:25 – Joining the LinkedIn groups that are related to what you do 04:50 – Don’t just be self-promotional 05:18 – Answering questions on Quora and other sites 05:45 – Your own site is the foundation 06:00 – Try Reddit, Growth Hackers, Inbound.org 06:20 – Get on podcasts 06:35 – Getting interviewed can be highly profitable 06:50 – How to use Twitter 07:00 – Find the top keywords in your industry at Buzzsumo 07:25 – Collect an email list from Twitter and send out your article 08:40 – It’s a really effective strategy 09:00 – Use social channels like Instagram, Snapchat, and YouTube 09:45 – You will be able to stand out 10:00 – Be sure to subscribe to The Marketing School! 3 Key Points: SEO and your content are the foundation for your site. Marketing and sales work together. Use social channels to set yourself apart from your competitors. Resources Mentioned: Quora – A site that you can use to see what the popular questions are that people have right now. emailhunter.co and LinkedIn – Tools to find people and build a prospecting list Clearbit – A tool to help you track who visits your site Reddit, Growth Hackers, Inbound.org – Sites you can put your content on Buzzsumo – Find the top keywords in your industry Twitter, Instagram, Snapchat, and YouTube – Social channels that you should utilize in order to stand out Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

28 Aug 201613min

The Secret to Collecting More Email Signups | Ep. #27

The Secret to Collecting More Email Signups | Ep. #27

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time Stamped Show Notes: 00:22 – How you can collect more email signups 00:38 – The importance of emails 01:15 – You have more control over your audience 01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start 02:25 – You can also use SumoMe 02:30 – Adding content upgrades to your posts 03:00 – Drive up your conversion rate 03:10 – Page takeovers 03:25 – Blends in with design and doesn’t look like a pop-up 03:50 – The power of a specific page takeover 04:30 – Use eBooks to generate traffic 05:10 – eBooks and partnerships 05:35 – Collect thousands of emails in a short time 05:45 – A helpful article on how to get tons of emails 06:33 – Building a product and using it to drive leads 07:15 – Tools are one of the most effective ways to collect emails 07:40 – It’s a way to give people value 07:50 – Animated GIFs for page takeovers 08:22 – Join us tomorrow! 3 Key Points: Using an exit pop-up is the easiest way to collect more emails. Use products to drive leads. Offer people something a value. That will make them actually want to give you their email. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

27 Aug 201611min

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – Moving products out of the eye frames 03:40 – Using a story format 04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co 04:40 – The Wayback Machine 04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test 05:35 – See an increase in traffic after 30 days 06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings 07:15 – Leave us a rating or review! Let us know what you like and what you don’t! 3 Key Points: SEO and CRO go hand in hand. Use stories to get better results. Update your posts to move them higher up in the rankings. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

26 Aug 201610min

How to Monetize Your Blog | Ep. #25

How to Monetize Your Blog | Ep. #25

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You’ll make the least amount of money from ads 02:00 – Generate an email list 02:15 – You can sell your products through your email list 02:35 – Continually market to those people 02:45 – The concept of courses 03:00 – People making seven figures a year 03:20 – An example with eBooks and courses 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience. 04:25 – Collect leads 04:45 – Take your blog content and create lead pages 04:55 – How to drive traffic to your lead page 05:45 – Monetizing a blog takes time. Think about your value to others first. 06:20 – Don’t push anything until you have a loyal following. 06:50 – Survey your audience to find out what problems they are facing. 07:10 – Work to solve those problems. 08:12 – Get people to commit before you launch your service. 09:00 – See you in tomorrow’s episode! 3 Key Points: Avoid ads at all costs. Generate a following before you push sales. Develop eBooks, courses, and other services that you can promote to people on your email list. Resources Mentioned: ClickBank, Commission Junction, Share A Sale, and Skimlinks – Resources to help you get into affiliate marketing with your blog Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

25 Aug 201612min

Neil & Eric's Biggest Marketing Failures | Ep. #24

Neil & Eric's Biggest Marketing Failures | Ep. #24

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

24 Aug 201612min

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