170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Christian Guzman — fitness YouTuber, entrepreneur, and founder of Alphalete, Alphaland, and 3D Energy. His creator-led brands have generated over half a billion dollars in revenue.


Christian shares how he went from sleeping on a futon in a failing gym to building Alphaland, and the hard lessons most people miss behind the $500M headlines - from chasing top-line revenue at the expense of profit, to nearly losing it all during Alphaland’s buildout, to why the right hires matter more than more hires.


We also dive into what creators misunderstand about building a brand, why influencer marketing is fading, and why YouTube is still king. If you want the blueprint for scaling beyond content and turning vision into a business, this one’s for you.


Check out Christian here:

https://www.instagram.com/christianguzmanfitness/

https://www.youtube.com/ ⁨@guzmanchristian⁩

https://www.instagram.com/alphalete/


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KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


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Timestamps:

0:00 - Intro

1:29 - What makes creator brands scale vs. flop

2:22 - Separating from the brand

4:47 - Revenue isn’t everything

6:06 - Christian had no one to turn to for advice

7:53 - Dealing with ego

10:45 - Christian’s biggest lesson in business

11:50 - The power of A player hires

15:13 - Personal Brand Kickstart

15:39 - The dangers of being a checklist CEO

16:47 - Christian’s biggest hire to date

18:55 - Why Christian doesn’t ask for advice

21:29 - Alphalete’s infrastructure

24:40 - Bringing a team inhouse

26:37 - Getting people bought into your vision

28:11 - You lose everything tomorrow, how do you build back up

31:58 - Why YouTube will win

33:48 - Why Christian started a completely new YouTube channel

35:50 - The goal post is constantly moving

38:46 - Influencer marketing is changing

42:30 - Building a brand takes longer than you think

44:47 - Christian’s biggest rick

47:53 - Buying the Alphalete property during covid

49:27 - How Adderall affected Christian

51:43 - Customer Acquisition for Alphaland vs Alphalete

54:52 - What people don’t understand about building a brand in 2025

56:45 - Content is the #1 most important needle mover

58:39 - Christian’s YouTube strategy

1:00:28 - How Alphalete’s first package shaped everything

1:02:55 - How Christian handles messed up clothing

1:04:50 - Being obsessed with the details

1:05:30 - Alphalete’s first women drop

1:08:01 - The decision to do women’s clothing

1:09:18 - What happens when inventory sits in storage

1:10:39 - Holding inventory costs money

1:11:44 - Chasing Gym Shark

1:13:35 - The drop style business model

1:15:09 - When to bring back old styles

1:16:39 - Separating Alphalete Women’s vs Men’s

1:19:56 - Summer Shredding

1:23:07 - The response to Summer Shredding from the Body Building community

1:25:11 - How Summer Shredding has evolved

1:25:53 - Getting 3D back

1:27:31 - How to start an energy drink brand

1:30:01 - Re-introducing 3D to the world

1:30:34 - The pricing strategy of $2 per can

1:32:43 - Pitching 3D

1:34:45 - Christian’s time management

1:38:28 - Christian’s new training style

1:40:13 - Christian hypes you up

1:43:57 - How to build strength

1:45:48 - Christian’s in the best shape of his life

1:46:41 - Running a marathon

1:49:46 - Goals outside of fitness

1:51:41 - Finding balance

1:53:24 - Gaining clarity in your 30s

1:56:22 - How to refuel from burnout

1:57:50 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

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Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

58. Quitting my Dream Job (Concert Photographer)

58. Quitting my Dream Job (Concert Photographer)

Well rocks... The time has come for me to walk away from being Loud Luxury's photographer. Let me explain why, and what I've learned along this journey.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Apr 202358min

57. Rising Above: Tej Patel's Minority Creative Journey

57. Rising Above: Tej Patel's Minority Creative Journey

Today we welcome Tej Patel! Tej is a photographer and filmmaker from Dallas, Texas. He’s made content for the NFL, NBA, a plethora of musicians, and is the creator of the viral sound “So you’re an artist.”STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TEJ HERE:TikTok: https://www.tiktok.com/@tejxpatelInstagram: https://www.instagram.com/tejxpatel/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

12 Apr 20231h 3min

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

Today we welcome Daniel Bennett! Daniel makes relatable comedy style videos on TikTok, where he amassed over 550,000 followers. He has leveraged his following and knowledge of branding and social media to consult for both brands and artists. He’s also now an aspiring marathon runner. Get ready to learn how you can leverage your knowledge of Social Media for big $ through consulting!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANIEL HERE:TikTok: https://www.tiktok.com/dxnielbennettInstagram: https://www.instagram.com/dxnielbennett DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Apr 202348min

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

Today we welcome Edward Lee and Weaver. Together they hosts the "MIDCONVO" Podcast. They are photographers, videographers, and business owners. This episode is jam packed with nuggets that will allow you to take your creative business to the NEXT LEVEL!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT EDWARD LEE HERE:https://www.instagram.com/edwardleefilms/https://www.youtube.com/channel/UCoH1KZPFsL-cLyGIOqtWYCATikTok: @EdwardleefilmsCHECK OUT PAUL WEAVER HERE:https://www.instagram.com/paulwheatthins/https://www.instagram.com/thefreelancephotog/CHECK OUT THE MIDCONVO PODCAST HERE:https://www.instagram.com/midconvo/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

29 Mars 202345min

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

Today we welcome Sam Cahill. Sam is a photographer, filmmaker, and director who was recently nominated by iHeartRadio for favorite tour photographer. In 2022, Machine Gun Kelly's Hulu Documentary "Life in Pink" was released, which Sam not only shot and directed, but also edited.COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.instagram.com/samcahill/?hl=enhttps://www.youtube.com/channel/UCzTBTuq_I4gN6jgR4zYl0qghttps://www.imdb.com/name/nm9285541/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Mars 20231h

53. Client RED FLAGS and how to Navigate them

53. Client RED FLAGS and how to Navigate them

Sh*tty clients, we've all had em... Hopefully this helps you identify red flags in clients and how to navigate them. We'd love to hear some stories of your worst clients in the comments!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

15 Mars 202339min

52. How Sam Newton became a Canon Sponsored Filmmaker

52. How Sam Newton became a Canon Sponsored Filmmaker

Today we welcome Sam Newton to the show! Sam is a man of many talents. Not only a travel filmmaker, but an incredibly talented musician. Sam has seen incredible growth over the last year on YouTube, so much so that he was selected to be an official Canon ambassador.COP THE "SKETCH BOY HOURS" MERCH NOW! https://the505podcast.com/COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.youtube.com/@SamNewtonhttps://www.instagram.com/samnewton/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

8 Mars 20231h 2min

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

ROCK NATION WE ARE BACK!!! Boy do we have a lot to talk about!First off, we just want to say thank you so much for the support on Season 1. This journey has been incredible, and we truly feel like we are just getting started! If you have watched only one clip, or every single episode we've put out, we appreciate you! The messages we've received over the past year+ have been unreal!COP THE "SKETCH BOY HOURS" MERCH NOW!www.the505podcast.comCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKOn today's episode, we welcome 2 very special guests. Canadian superstar DJ's LOUD LUXURY! We know them as Joe and Andrew around here though. You most likely have heard their SMASH HIT, Body, which is 10x platinum in Canada. And if you’re a fan of the pod, you know these are the guys Kostas spends his weekends with, traveling around and shooting their shows.This episode has been a long time coming, and we are so happy to finally be putting it out for you!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Mars 20231h 20min

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