Influence on a whole new level, a podcast sponsored by Spectrum Science
The PR Week28 Aug 2025

Influence on a whole new level, a podcast sponsored by Spectrum Science

The word “impression” is a very intriguing one in the world of marcomms. As a savvy brand, you certainly want to make an impression. However, as a savvy brand, you also understand that an impression is no longer that Holy Grail metric to which your efforts should aspire.

During this podcast, Spectrum Science’s Bryan Blatstein (EVP and head of media) and Allie Golden (Group SVP, client services) discuss the importance ofstrategically combininginfluencer authenticity with media muscle, patient-first design and campaign tools that empowerreal action.

Many lessons will be gleaned from this conversation by communicators in all industry verticals about selecting the right influencer, engineering media on day one and working with journalists in a manner that has both near- and long-term benefits for all parties.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(368)

The PR Week: 10.15.2021: Kristal Howard, Kroger

The PR Week: 10.15.2021: Kristal Howard, Kroger

This week on the podcast, PRWeek editorial director Steve Barrett interviews Kristal Howard, director of media relations and corporate communications at Kroger and PRWeek's chair of jury for the 2021 ...

15 Okt 202126min

Building the home sector’s future, a podcast sponsored by G&S Business Communications

Building the home sector’s future, a podcast sponsored by G&S Business Communications

Every industry was impacted notably by COVID-19, including the home and building sector. While myriad challenges were presented to all entities in the space, many opportunities arose, as well. In eith...

13 Okt 202128min

The PR Week 10.7.2021: Audrey Ponzio, APC Collective

The PR Week 10.7.2021: Audrey Ponzio, APC Collective

Podcast topics:2:49 - Ponzio talks about her career path from Edelman to the origins of APC Collective, activating authentic DE&I initiatives, working through 2020’s civil rights protests and COVID-19...

7 Okt 202142min

Bringing harmony to purpose efforts, a podcast sponsored by Porter Novelli

Bringing harmony to purpose efforts, a podcast sponsored by Porter Novelli

For every brand in every sector, a commitment to purpose is reaching table-stakes level in terms of being a necessity for success. Of course, this manifests itself differently depending on the type of...

7 Okt 202130min

The PR Week: 9:30:2021: Rochelle Ford, Elon University's School of Communication

The PR Week: 9:30:2021: Rochelle Ford, Elon University's School of Communication

Podcast topics:1:57: Ford talks about how companies and organizations can go beyond just words on DEI initiatives, the legacy of Black public relations pioneer and social justice advocate Ofield Dukes...

30 Sep 202136min

The PR Week: 9.24.2021: Aerial Ellis, PRSA Foundation

The PR Week: 9.24.2021: Aerial Ellis, PRSA Foundation

Podcast topics:0:54 - Ellis talks about her work at foundation with Prosek Partners, how to attract students and retain them, diversifying the PR industry and more.   27:22 - Omnicom Group has won Mer...

24 Sep 202137min

The PR Week: 9.17.2021: Mike Valdes-Fauli, Pinta

The PR Week: 9.17.2021: Mike Valdes-Fauli, Pinta

Podcast topics:2:57 - Valdes-Fauli talks about his Hispanic-American-focused agency, Pinta, the intricacies of targeting the very diverse Hispanic-American market, the pros and cons of remaining an in...

17 Sep 202140min

The PR Week: 9.8.2021: Josh Cherwin, National September 11 Memorial & Museum

The PR Week: 9.8.2021: Josh Cherwin, National September 11 Memorial & Museum

Podcast topics:1:01 - Cherwin talks about the mission of the 9/11 Memorial & Museum, how the organization prepared for the 20th anniversary, working with singer John Legend on communication to a gener...

8 Sep 202139min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
p3-krim
rss-krimstad
flashback-forever
aftonbladet-daily
politiken
rss-krimreportrarna
spar
rss-vad-fan-hande
rss-sanning-konsekvens
motiv
blenda-2
rss-flodet
rss-frandfors-horna
dagens-eko
svd-ledarredaktionen
grans
olyckan-inifran
rss-aftonbladet-krim