Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special
Send us a textMark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership, and making customers feel recognized and important.
26 Feb 202423min
Loyalty360 Loyalty Live | Kim Welther, Baesman
Send us a textMark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and measuring success, metrics to consider, and what it takes to stand out in a crowd.
20 Feb 202414min
Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie
Send us a textMark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligence (AI) to reduce pain points, breaking down organizational silos to build better programs, and challenges in customer loyalty.
13 Feb 202427min
Loyalty360 Loyalty Live | Jill Moser, Mastercard
Send us a textMark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space.
6 Feb 202419min
Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO
Send us a text Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint counts 42 states in the U.S. and 29 countries and endeavors to serve great food in a fun environment. Hooters’ tagline is Hooters Makes You Happy — and that’s the brand’s goal. Hooters wants to give its customers a break from the everyday...
5 Feb 202424min
Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary
Send us a textMark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what generative AI means for brands.
30 Jan 202431min
Loyalty360 Loyalty Live | Tom Madden and Katie Berndt, Phaedon
Send us a textMark Johnson, CEO of Loyalty360, spoke with Tom Madden, Executive Vice President, and Katie Berndt, Vice President, at Phaedon, about expected trends in 2024, challenges and opportunities for brands, and how listening to customers will determine loyalty program success.
23 Jan 202431min
Loyalty360 Loyalty Live | Manoj Agarwal, Xoxoday
Send us a text In today’s commercial landscape, fostering customer loyalty requires more than discounts and rewards. Brands must also deliver personalized experiences to engage and delight customers along their journey. Xoxoday empowers brands to meet this challenge with software solutions that promote loyalty by enhancing the customer experience. Loyalty360 spoke with Xoxoday Co-Founder Manoj Agarwal about how experiences affect customer loyalty, the importance of personalization, and creat...
16 Jan 202421min
