#471: Leaders in Customer Loyalty: Brand Stories | Blain’s Farm & Fleet: Cultivating Loyalty Through Customer Insight, Private Brands, and Purpose-Driven Innovation

#471: Leaders in Customer Loyalty: Brand Stories | Blain’s Farm & Fleet: Cultivating Loyalty Through Customer Insight, Private Brands, and Purpose-Driven Innovation

Send us a text For nearly 70 years, Blain’s Farm & Fleet has stood as a trusted destination for rural and suburban consumers across the Midwest—earning its reputation as the “modern general store” through a steadfast commitment to community, convenience, and customer loyalty. In this edition of Leaders in Customer Loyalty: Brand Stories, we sat down with Aly Blawat, who leads Customer Research, Insights, Personalization Strategy, and Loyalty at Blain’s Farm & Fleet, to learn mor...

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Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Send us a textLoyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

30 Maj 202318min

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Drive Plus rewards program, and its new employee loyalty program.

24 Maj 202329min

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Send us a textMark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers want and need, and the importance of retention.

22 Maj 202317min

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Send us a textMark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four years and how customers remain engaged through transactional rewards, surprise and delight campaigns, and customer-centric online communities.

19 Maj 202323min

Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale

Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale

Send us a textMark Johnson, CEO of Loyalty360, spoke with Jamie Jarboe, Vice President of Sales and Strategic Accounts at Idomoo, about his upcoming presentation on redefining customer interactions at the 2023 Loyalty360 Loyalty Expo.

4 Maj 20237min

Loyalty360 Loyalty Live | Pamela Erlichman, Jebbit

Loyalty360 Loyalty Live | Pamela Erlichman, Jebbit

Send us a textLoyalty360's Mark Johnson interviews Pamela Erlichman, Jebbit, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

2 Maj 202319min

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about the importance of leveraging the company’s frontline co-workers, leveraging a small footprint in a big country, and using the data and insights from loyalty programs to shape strategy.

1 Maj 202322min

Hilton Honors 2023 Loyalty Expo Session: Innovating Hospitality with Delight and Surprise Upgrades

Hilton Honors 2023 Loyalty Expo Session: Innovating Hospitality with Delight and Surprise Upgrades

Send us a textMark Johnson, CEO of Loyalty360, spoke with Amanda Jamerson, Senior Director of Hilton Honors, about her upcoming awards presentation at the Loyalty Expo, how the Space-Available Upgrade program works, and what attendees can expect from the presentation.

27 Apr 20236min

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