769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing.

Hosts Erin Sparks and guest Crystal Carter wade through Meta's latest moves to curb content farms and content theft, Google's new AI-generated shopping and search experiments, and the shocking rise of AI-powered browser contenders. Plus, the crew gets real about how AI Overviews are cannibalizing clicks, what "agentic AI" means for your future shopping sprees (and your calendar), and why being authentic is still your best bet in the SEO cesspool.

In a particularly cheeky side note, Erin and Crystal dissect the subtle strategies hidden in Google's virtual try-on images—are those AI-generated smiles a sly tactic for boosting conversions? Spoiler: Someone's always a little happier in new clothes.

Don't panic (and always carry a towel): EDGE of the Web keeps you prepared and laughing through the chaos of AI, changing SERP landscapes, and the not-so-glamorous world of digital marketing. Smash that play button for smart analysis, sharp takes, and the kind of SEO news you actually want to share—even if you promise to quit the septic tank jokes… eventually.

News from the EDGE:

[00:00:21] Try PreWriter.AI

[00:00:44] BrightonSEO 15% Off Tickets

[00:05:16] Meta Follows YouTube In Crackdown On Unoriginal Content

AI / SEO News Segment:

[00:10:47] EDGE of the Web Sponsor: PreWriter.AI

[00:11:57] OpenAI And Perplexity Set To Battle Google For Browser Dominance

[00:22:06] Google launches AI shopping tools with virtual try-ons and smarter price alerts

[00:29:00] Google Web Guide for AI-organized search results

[00:34:34] EDGE of the Web Sponsor: WAIKAI

[00:36:01] Google's AI Overviews are hurting clicks: Pew study

[00:44:17] Google Says AI Won't Replace The Need For SEO

Thanks to our sponsors!

PreWriter.AI: https://edgeofthewebradio.com/prewriter

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @CrystalontheWeb

X: @TheMann00

X: @EDGEWebRadio

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Interview With Barry Schwartz – Show 170

Interview With Barry Schwartz – Show 170

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring the speakers to our audience. But We wanted to go […] The post Interview With Barry Schwartz – Show 170 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Apr 20161h 2min

Link Building Fundamentals – With Matt Siltala – Show 169

Link Building Fundamentals – With Matt Siltala – Show 169

SEO Radio Podcast #EDGETALK : The Art and Science of Building Links We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring the speakers to our audience. One of those speakers in Matt Siltala, President and […] The post Link Building Fundamentals – With Matt Siltala – Show 169 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

29 Mars 201645min

The Future of Content Marketing – Show 168

The Future of Content Marketing – Show 168

SEO Radio Podcast #EDGETALK : How Google's AMP will Influence Your Online Marketing You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our […] The post The Future of Content Marketing – Show 168 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Mars 201645min

What Is AMP? An Interview With Paul Shapiro – Show 167

What Is AMP? An Interview With Paul Shapiro – Show 167

SEO Radio Podcast #EDGETALK : What is AMP? – What We Learned at SMX West Well, we're back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good […] The post What Is AMP? An Interview With Paul Shapiro – Show 167 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Mars 201645min

Personal Branding with Paul Poteet – Show 166

Personal Branding with Paul Poteet – Show 166

SEO Radio Podcast #EDGETALK : How to Brand Yourself on Social Media We talk about the unique environment we're in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally […] The post Personal Branding with Paul Poteet – Show 166 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Mars 201651min

Building Authority with Inbound Links – Show 165

Building Authority with Inbound Links – Show 165

The Industry's Favorite SEO Podcast #EDGETALK : Earning Links in 2016 Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The […] The post Building Authority with Inbound Links – Show 165 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Feb 201645min

Interview with Susan Marshall of Torchlite – Show 164

Interview with Susan Marshall of Torchlite – Show 164

The Industry's Favorite SEO Radio Podcast #EDGETALK : Interviewing Susan Marshall of Torchlite Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary concept? Do they have the right talents, that are market-fresh, or are they stale? Do I even have a budget […] The post Interview with Susan Marshall of Torchlite – Show 164 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Feb 201645min

Preventing UX Fails With Smart Design – Show 163

Preventing UX Fails With Smart Design – Show 163

SEO Radio Podcast #EDGETALK : Preventing UX Fails With Smart Design User experience is becoming a more important feature of Google's search algorithm but also how you can capture leads on your website. We discuss how you can prevent UX failures in your next design project. The post Preventing UX Fails With Smart Design – Show 163 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

2 Feb 201645min

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