326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

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102. Queer identity in our 20s ft. Claud Bailey

102. Queer identity in our 20s ft. Claud Bailey

This week we sit down for an intimate conversation with the incredible Claud Bailey, a queer film director and queer youth advocate based in Sydney, Australia to discuss what our gender and sexuality ...

27 Juni 202345min

101. The psychology of ghosting

101. The psychology of ghosting

Today we're discussing the increasing prevalence of ghosting in modern dating. The use of dating apps has created a sense of choice overload, whilst social media has simultaneously allowed us a sense ...

23 Juni 202338min

100. What I've learned from 2 years of podcasting

100. What I've learned from 2 years of podcasting

HAPPY 100th EPISODE! In this week's episode, we are celebrating two very special milestones - 100 episodes of The Psychology of your 20s and the 2 year anniversary of the show. I decided to sit down a...

20 Juni 202345min

99. The myth of the 5-year plan

99. The myth of the 5-year plan

In our 20s we can often feel like we have to have a plan for our lives or a 5 year vision for where we want to be. This can cause us to be boxed in and blind to the surprises opportunities that life t...

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98. The psychology of self sabotage

98. The psychology of self sabotage

Sometimes our biggest enemy isn't others, it's ourselves. Self sabotage is a complicated psychological experience whereby we unconsciously undermine our own goals and wellbeing because of an implicit ...

13 Juni 202343min

97. The long distance dilemma

97. The long distance dilemma

Long distance in any relationship can be hard, so why do we choose to do it? In our 20s our relationships take on an increased level of seriousness, but at the same time we are also presented with so ...

9 Juni 202340min

96. I feel ugly

96. I feel ugly

Recently I've been feeling, as the episode title says, ugly. My relationship with my body and sense of 'attractiveness' has always been complicated and in the past few months, certain events and exper...

6 Juni 202340min

95. Dating with intention in our 20s

95. Dating with intention in our 20s

Dating in our 20s can feel like an uphill battle, and many of us are seeking an alternative to casual relationships and meaningless flings or hookups. This week on the podcast, we discuss how we can a...

1 Juni 202332min

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