Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Avsnitt(141)

David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

Today I talked to David Smith and Brad Johnson about their new book Good Guys: How Men Can Be Better Allies for Women in the Workplace (HBR Press, 2020). This episode addresses some of the many ways i...

14 Jan 202135min

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Today I talked to Chris Hamby about his book Soul Full of Coal Dust: The True Story of an Epic Battle for Justice (Little Brown, 2020). Hamby looks into why there has been a surge in black-lung diseas...

14 Jan 202136min

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Today I talked to Daniel Lieberman about his book Exercised: How We Did Not Evolve to Exercise and What to Do about It (Pantheon, 2021). In the book Lieberman explodes 12 different myths, chief among ...

31 Dec 202031min

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

In this episode I talked to Russell T. Warne about his book In the Know: Debunking 35 Myths about Human Intelligence (Cambridge UP, 2020). Warne  takes on the “nature versus nurture” debate regarding ...

24 Dec 202039min

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Today I talked to Steven W. Webster about his book American Rage: How Anger Shapes Our Politics (Cambridge UP, 2020). We discuss the behavioral implications of anger in American politics, from increas...

17 Dec 202034min

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

On this episode I speak to Ellen Van Oosten about Helping People Change: Coaching with Compassion for Lifelong Learning and Growth (Harvard Business Review Press, 2019). The book explores both persona...

10 Dec 202036min

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson is a Professor of Dispute Resolution and Organizations at the Kellogg School of Management, Northwestern University. An acclaimed researcher, author, and speaker, she has developed seve...

3 Dec 202037min

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases...

27 Nov 202036min

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