EP56: Grant funding in Australia: Kim Yabsley on Playing the Long Game (With Free Money)

EP56: Grant funding in Australia: Kim Yabsley on Playing the Long Game (With Free Money)

Ever wonder if you could grow smarter and faster without draining your bank account? In this episode of Meaningful Marketing, host Chantal Gerardy dives into the world of government funding with small business strategist Kim Yabsley from Growology.

Kim doesn’t just chase grants, she transforms them into high-impact growth strategies. Together, you’ll discover how leveraging funding can be ethical, powerful, and downright game-changing—and definitely not a boring bureaucracy.

🎧 What You’ll Hear:

  • Why free money isn’t magic, but a growth tactic
  • How to use grants as a client-acquisition superpower, one strategy Kim walks every business through
  • The real talk on success rates (hint: only 17%—unless you go strategic)
  • Stitch the story: aligning your business goals with government priorities
  • Bonus tips: wage-reimbursement grants, R&D for health or tech, council creativity funds, and more

🔗 Learn More from Kim Yabsley & Growology:

  • Visit Growology.com.au to explore Kim’s grant strategy services, success stories, and offerings: growology.com.au
  • Join the Grow With Grants Academy for monthly tools, templates, expert workshops, and support for business owners: growology.com.au/academy
  • Download the Ultimate Grants Guide to see current, open grants across Australia and learn how to prepare for them: Get the guide
  • Follow Kim on Instagram for clever tips, behind-the-scenes updates, and quick grant wins: @grantsbygrowology

🎯 Meaningful Marketing Resources for You:

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EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

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EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

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EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

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EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams

EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams

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EP79: The Conscious Way to Grow an Affiliate Business with Alana G.

EP79: The Conscious Way to Grow an Affiliate Business with Alana G.

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EP78: Knowing How to Perform Better with Steven Groom

EP78: Knowing How to Perform Better with Steven Groom

What if the biggest thing holding you back is your state?In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owne...

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EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

Most business owners think that if they just “show up and speak,” the clients will come.But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away ...

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EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar

EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar

Struggling to show up online, speak confidently, or stay consistent with your marketing?What if the real issue isn’t just your strategy, but your relationship with yourself?In this episode of The Mean...

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