Liquidity & Liquor4 Apr 2023

Rafael Hernandez | The Meat Master #62

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► About The Guest

Rafael Hernandez is a professional beef specialist, a TV host, and a rancher. He is the founder and CEO of Mr. Meat Master, a company that promotes the world’s finest gourmet food brands and educates consumers on the best kinds of meat and the benefits of ethical cattle farming. He is also the host of the Mr. Meat Master TV program, which focuses on discovering where the best beef comes from and introducing it to talented and experienced chefs around the world. He has nearly three decades of experience in the food and meat industry and is internationally acknowledged and honored. He is also a sponsor and representative of Creekstone Farms, a premium Black Angus beef producer.

► Show Links

https://twitter.com/mrmeatmaster01

https://www.instagram.com/mrmeatmaster

► Talking Points

0:00 - Unleashing Your Inner Businessman: What Sets You Apart?

1:10 - Rafael's Incredible Journey and Story

7:29 - Overcoming Challenges: First Job Interview in Mexico

13:26 - The Advantage of Going Through Hardship

16:13 - The First Version of His Business

22:09 - Tackling Meat Quality Challenges in the US

27:51 - Inconsistency in Meat Quality After Moving to the US

33:18 - Rising Demand for Quality

35:20 - Wagyu in the US vs Japan

39:14 - The Best Piece of Meat

43:28 - Organic Market Trends and Opportunities

53:48 - Educating Through Influencers

58:31 - Meat Industry Performance in Recession

1:03:26 - Undervalued Cuts of Meat

1:07:23 - Misconceptions About the Meat Industry

1:12:14 - Engaging Conversations in a University Classroom

1:15:24 - Lab-Grown Fish Taste Test

1:19:24 - Tasting Nuances in Meat

1:25:22 - Carnivores vs Farmers/Ranchers

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