Inside the Playbook: Loren Medina on How to Pitch as an Artist

Inside the Playbook: Loren Medina on How to Pitch as an Artist

In this episode of The Manager’s Playbook, publicist Loren Medina unpacks the evolving music industry and what independence really means for artists today. She challenges the myth that signing to a label guarantees success, pointing to examples like Bad Bunny to show how ownership and freedom have reshaped the game.

Loren shares practical strategies for building PR from scratch, crafting effective pitches, and using storytelling as a tool to connect with audiences. She also highlights powerful redemption stories that prove adversity can become an artist’s greatest asset.

Whether you’re an up-and-coming artist or a seasoned executive, this conversation is packed with insights on navigating the modern music business with purpose and strategy.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business

The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business

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In this clip from The Manager’s Playbook, Nima Nasseri breaks down what it really takes for artists to succeed in today’s digital-first music industry.Nima explains why talent alone isn’t enough anymo...

21 Dec 202514min

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

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In this clip from The Manager’s Playbook, Nima Nasseri breaks down one of the biggest misconceptions in the modern music industry: virality.This isn’t about chasing trends or hoping the algorithm save...

20 Dec 202515min

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

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In this episode of The Manager’s Playbook, I sit down with Nima Nasseri, artist manager for Hit-Boy, former VP of A&R Strategy at Universal Music Group, and one of the clearest thinkers in the modern ...

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Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

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In this clip from The Manager’s Playbook, host Mauricio Ruiz and Azad Naficy break down one of the biggest questions in the music industry today:Does every artist need a major label or can you build a...

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Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

In this clip from The Manager’s Playbook, Mauricio Ruiz and Azad Naficy explore one of the most transformative shifts happening in the music business today: the explosive rise of ambient, instrumental...

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Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

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In this clip of The Manager’s Playbook, Mauricio Ruiz and Azad Naficy break down the real mechanics of touring in the modern music business. Not the highlight reel, the reality. Azad opens up about th...

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