582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving1 Sep

582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren’t about diversification for its own sake, but about following a customer-led thread:

“Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?”

Key Insights from the Conversation

  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    “A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside.”


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when “responsibilities, incentives, and accountability” are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, “What would an ecosystem leader do here?” Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    “Unless you keep raising the bar on your proposition, you lose.”

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    “If something doesn’t work out of the box, that tells you the company is focused on itself, not the customer.”

🎯 Practical Takeaways for Senior Leaders

  • Map a customer segment’s biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri’s message is simple but powerful:

“Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors.”

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat’s book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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441: How do I know what is corporate strategy (Strategy Skills classics)

441: How do I know what is corporate strategy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to know what is corporate strategy.   Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Apr 20245min

440: What is the big picture thinking? (Strategy Skills classics)

440: What is the big picture thinking? (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss what big picture thinking is.   At least once in your life, you would have received feedback to be a more big picture thinker. The problem is that everyone will have a different definition of big picture thinking and many of the definitions are vague, counter-intuitive, or wrong.   Based on advising some of the consultants on the study, this podcast provides a very simple, intuitive, practical, and correct definition of the big picture concept. It also explains why it is so important and how to use it.   Keep in mind that this study is being updated on our website where you can view the training videos and PowerPoint slides. This is a huge study and will offer the most realistic training for both consultants and industry professionals. Pure corporate strategy studies are rare. This is a unique training opportunity.   Click here to see the full study and here to see the merger study and market entry study.   Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Apr 202411min

439: How to think about financial strategy | management consulting (Strategy Skills classics)

439: How to think about financial strategy | management consulting (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss about financial strategy.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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438: Scenario planning's common problems (Strategy Skills classics)

438: Scenario planning's common problems (Strategy Skills classics)

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8 Apr 20249min

437: Google's Laura Mae Martin on How to Be Productive

437: Google's Laura Mae Martin on How to Be Productive

Welcome to Strategy Skills episode 437, featuring an interview with the author of Uptime: A Practical Guide to Personal Productivity and Wellbeing, Laura Mae Martin. In her book, Laura shows how to thrive no matter where you’re working, giving concrete steps that help you focus on your priorities and keep good systems, routines, and tactics in place. Uptime explains how to make technology work for you and make “feeling on top of it” your new normal. It’s a blueprint for operating at the highest levels of productivity while enhancing your own personal well-being.   Laura Mae Martin is the Executive Productivity Advisor in the Office of the CEO at Google. She coaches Google’s top executives on the best ways to manage their time and energy and sends out a weekly productivity newsletter that reaches tens of thousands of employees. During her 13-year tenure at Google, she has worked in sales, product operations, event planning, and now executive coaching. Laura holds a Bachelor of Science in business administration from the University of North Carolina at Chapel Hill and lives in Charlotte, NC, with her husband and three children.   Get Laura's book here: https://rb.gy/nu5qr6 Uptime: A Practical Guide to Personal Productivity and Wellbeing   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Apr 202454min

436: Selling Services to PE Firms with Aimably’s Founder and Stanford Grad, Claire Milligan

436: Selling Services to PE Firms with Aimably’s Founder and Stanford Grad, Claire Milligan

Welcome to Strategy Skills episode 436, featuring an interview with Claire Milligan, a Stanford graduate turned startup founder. Claire helps businesses grow by spending smarter and reducing their cloud costs. Her target market is PE firms. In this episode, we discuss what PE firms care about, how to approach them, the biggest challenges and potential solutions they encounter, as well as the sales process and lead time.    Whether she’s helping businesses transform their cloud spending or hitting the slopes as a ski patroller, Claire Milligan thrives on distilling complex problems down to their core issues — and turning these pragmatic findings into groundbreaking solutions. Through a journey spanning marketing, UX, and leadership roles at tech companies like Tallie and SpringAhead, she’s meticulously constructed a diverse skill set built upon hands-on expertise and an unrelenting thirst for knowledge. Now, as the CEO of startup Aimably, she’s applying her unique superpowers to help businesses grow by spending smarter and dramatically reducing their cloud costs.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Apr 202451min

435: Stanford University’s Jeremy Utley. AI’s brainstorming and problem-solving potential

435: Stanford University’s Jeremy Utley. AI’s brainstorming and problem-solving potential

Welcome to Strategy Skills episode 435, where we feature an interview with the co-author of the inspiring new Generative AI study, Jeremy Utley. This episode highlights the common mistakes and missed opportunities many corporate teams and individuals make when using AI. Too often, individuals treat AI as a mere search engine, leading to answers that fall short of actual solutions.    Jeremy Utley is an adjunct professor specializing in creativity and entrepreneurship at Stanford University, where he has taught design thinking and creativity to nearly one million students of innovation worldwide. In 2023, he was named a top ten global innovation leader by Thinkers50 for his recent book Ideaflow: The Only Business Metric That Matters.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Mars 202453min

434: Conditions for great PowerPoint slides (Strategy Skills classics)

434: Conditions for great PowerPoint slides (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from the Corporate Strategy & Transformation study. This podcast is for those who have mastered all the basics on slide design and formatting. In this podcast, we discuss how to determine if your PowerPoint slides are influential on a study. Influential PowerPoint slides may not be the most beautiful pieces of work or even the ones with the most effort, though it is usually at least the latter. Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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