582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren't about diversification for its own sake, but about following a customer-led thread:

"Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?"

Key Insights from the Conversation
  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    "A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside."


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when "responsibilities, incentives, and accountability" are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, "What would an ecosystem leader do here?" Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    "Unless you keep raising the bar on your proposition, you lose."

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    "If something doesn't work out of the box, that tells you the company is focused on itself, not the customer."

🎯 Practical Takeaways for Senior Leaders
  • Map a customer segment's biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri's message is simple but powerful:

"Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors."

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat's book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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295: Daphne Jones, Winning against all odds

295: Daphne Jones, Winning against all odds

Welcome to Strategy Skills episode 295, an episode with a highly regarded global executive, Daphne E. Jones. In this episode, Daphne shares her inspiring journey of overcoming criticism, judgment, racism, and doubt. She was told by her career counselor that Black girls don't successfully make it in college, but should instead go to secretary school. Today, Daphne is a corporate board member who has held CIO and other leadership positions at Fortune 500 companies including IBM, Johnson & Johnson, Hospira (now Pfizer) and General Electric. With the right mindset and perseverance, Daphne defied everyone's doubts, overcame life's challenges, and emerged victorious. Daphne also discussed the role and significance of finding the balance with your 5 F's (faith, family, finances, fitness, and furthering your career) to succeed in life. She also elaborated on the 4-step EDIT methodology (Envision, Design, Iterate, and Transform) that enables women to transform their mindset to win. Daphne E. Jones has 30+ years of experience in general management and executive level roles at IBM, Johnson & Johnson, Hospira, and General Electric but began her career as a secretary. At GE, she served as SVP for Future of Work, SVP & CIO for Product Engineering, Imaging, and Ultrasound, and as Senior Executive & CIO for Global Services, all of which composed a $13 billion segment of GE Healthcare. Jones serves on the board of directors for AMN Healthcare, Inc., Barnes Group Inc., and Masonite International Corp, and is the recipient of numerous domestic and international awards. She recently started a company that teaches leaders how to prepare to serve on boards. Get Daphne's book here: Win When They Say You Won't: Break Through Barriers and Keep Leveling Up Your Success Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Nov 20221h 22min

294: How to think about financial strategy | management consulting (Strategy Skills classics)

294: How to think about financial strategy | management consulting (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss about financial strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

14 Nov 20229min

293: Scenario planning's common problems (Strategy Skills classics)

293: Scenario planning's common problems (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss scenario planning's common problems. Scenario planning / Scenario Analysis is a powerful tool in consulting. This is how to move from being a consultant to thinking and presenting like a partner. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

9 Nov 20229min

292: Conditions for great PowerPoint slides (Strategy Skills classics)

292: Conditions for great PowerPoint slides (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from the Corporate Strategy & Transformation study. This podcast is for those who have mastered all the basics on slide design and formatting. In this podcast, we discuss how to determine if your PowerPoint slides are influential on a study. Influential PowerPoint slides may not be the most beautiful pieces of work or even the ones with the most effort, though it is usually at least the latter. Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Nov 202216min

291: Mauro Porcini, Designing company culture

291: Mauro Porcini, Designing company culture

Welcome to Strategy Skills Episode 291 with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini. In this episode, Mauro talked about how his career started and how his love of what he is doing helped made PepsiCo what it is today. He also talked about the step-by-step process of designing and establishing a new culture in any corporation and how this would lead to innovation, eventual growth, and overall success. In the past eight years, Mauro and his design team have won more than 1,100 design and innovation awards and in 2018, PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M's first Chief Design Officer. Porcini has been recognized with several personal awards, including Fortune's 40 under 40, GQ Italia's 30 Best Dressed Men, and Fast Company's 50 Most Influential Designers in the United States. In 2018, he was awarded a knighthood (cavaliere) by the president of the Italian Republic. He lives in New York City. Get Mauro's new book here: The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Nov 20221h 28min

290: Design the value chain you need | value chain analysis (Strategy Skills classics)

290: Design the value chain you need | value chain analysis (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss value chain analysis. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

31 Okt 202211min

289: Linda Yates, Driving company growth through ventures

289: Linda Yates, Driving company growth through ventures

Welcome to Strategy Skills episode 289, an episode with Linda Yates, the founder and CEO of Mach49, the leading growth incubator for global businesses with clients including Goodyear, Hitachi, Intel, JetBlue, Nestlé Purina, Prudential and Shell. In Linda's new book The Unicorn Within, she empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth through teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. Linda Yate is a seasoned CEO with over 25 years of experience creating global strategy and driving innovation for large multinationals around the world. A native of Silicon Valley, Linda spent a decade as a member of the Board of Directors for NYSE-traded Sybase Inc. (now SAP) and has been a board member and advisor to many entrepreneurs and private companies. Linda was previously CEO of Strategos, pioneering the field of Corporate Innovation with Co-Founder and Chairman, Professor Gary Hamel. She is a Henry Crown Fellow with the Aspen Institute. She has been interviewed by Reid Hoffman for "Masters of Scale" and other programs. Get Linda's book here: The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed. Linda Yates. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Okt 20221h 16min

288: Benchmarking analysis (Strategy Skills classics)

288: Benchmarking analysis (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from the Corporate Strategy & Transformation study, where we explain how benchmarking analysis, or what is also called best practice analysis, should be used for the top-down analysis and why they are so difficult to manage in a real study. Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe

24 Okt 202216min

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