582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren’t about diversification for its own sake, but about following a customer-led thread:

“Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?”

Key Insights from the Conversation
  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    “A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside.”


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when “responsibilities, incentives, and accountability” are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, “What would an ecosystem leader do here?” Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    “Unless you keep raising the bar on your proposition, you lose.”

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    “If something doesn’t work out of the box, that tells you the company is focused on itself, not the customer.”

🎯 Practical Takeaways for Senior Leaders
  • Map a customer segment’s biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri’s message is simple but powerful:

“Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors.”

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat’s book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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521: Ex-Accenture Global CEO on Transformation: Human-Powered Leadership in a Disrupted World

521: Ex-Accenture Global CEO on Transformation: Human-Powered Leadership in a Disrupted World

Welcome to Strategy Skills episode 521, an interview with the author of Essential: How Distributed Teams, Generative AI, and Global Shifts are Creating a New Human Powered Leadership, Dr. Christie Smith.   In this episode, Christie shares her career journey through boutique firms, Deloitte, Apple, and Accenture. She shares key lessons about building client relationships, emphasizing that consultants should focus on understanding client needs rather than pushing their own agenda. Christie explains that successful consulting leaders need empathy and adaptability, especially as workplaces change with new technology. She also talks about balancing work and family life, and how trust matters more than brand in building a successful career. Through her new project, the Humanity Studio, she now helps organizations deal with workplace challenges, particularly as AI becomes more common in business.   Dr. Christie Smith has over 35 years of experience advising the C-Suite of Fortune 500 companies on strategy, leadership, culture, talent, and the impact of workforce technologies, including AI, and has led global talent teams at Deloitte, Apple, and Accenture.   Get Christie’s new book here: https://shorturl.at/8aKhq Essential: How Distributed Teams, Generative AI, and Global Shifts Are Creating a New Human-Powered Leadership   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Jan 52min

520: A Harvard Expert’s Guide to Mastering Conversations

520: A Harvard Expert’s Guide to Mastering Conversations

Welcome to Strategy Skills episode 520, an interview with the author of TALK: The Science of Conversation and the Art of Being Ourselves, Alison Wood Brooks.   In this episode, Alison shares how her experiences at Harvard shaped her understanding of one of the most critical skills for anyone in any industry: conversation. She introduces the concept of the “topic pyramid”, which includes small talk, tailored talk, and deep talk, and shares strategies for handling difficult conversations, such as using acknowledgment, affirmation, and hedging language. Alison shows why conversing more effectively can make a big difference in the quality of our close personal relationships and our professional success.   Alison Wood Brooks is an Associate Professor at the Harvard Business School. She created and teaches a cutting-edge course to MBA students and executives.    Get Alison’s new book here: https://shorturl.at/WS7i1 Talk: The Science of Conversation and the Art of Being Ourselves   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Jan 51min

519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)

519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)

In this episode with Rob Markey, we will discuss valuing and measuring customer loyalty. Rob highlights the gap between executives' intentions to prioritize customers and their actual practices, noting that only 8% of customers believe they receive exceptional experiences, despite 80% of executives thinking so. Rob discusses the need for companies to measure and manage customer lifetime value, using tools like Net Promoter Scores and customer segmentation. He also discusses the challenges of implementing customer-centric strategies, the importance of relationship recovery, and the role of leadership in driving these changes.   Rob Markey is a partner and director at Bain & Company and the founder of the firm’s Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Jan 1h 7min

518: Former EY and KPMG Managing Director, Michael J. Lopez, on Strategies for Navigating Change

518: Former EY and KPMG Managing Director, Michael J. Lopez, on Strategies for Navigating Change

Welcome to Strategy Skills episode 518, an interview with the author of Change: Six science-backed strategies to transform your brain, body, and behavior, Michael J. Lopez.   In this episode, Michael shares his consulting journey and leadership challenges that shaped his leadership style and led him to start his own firm. He shares his advice for consultants aiming to become partners in today's hybrid work environment.    Michael also discussed change and how deeply personal it is that it can't be approached with one-size-fits-all solutions. Lopez explains why change takes longer than expected, especially in adults, and warns against organizations' tendency to focus too much on immediate outcomes rather than the necessary process of transformation.   Michael J. Lopez is a leading voice in change, combining scientific principles and human behavior to unlock potential in individuals and organizations. With diverse experience across industries, he designs innovative strategies that drive transformation and accelerate performance, earning recognition as a LinkedIn Top Voice.   Get Michael’s new book here: https://shorturl.at/NSBAn Change: Six science-backed strategies to transform your brain, body, and behavior   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Jan 47min

517: Digital Transformation Consulting: Technology Leader Insights

517: Digital Transformation Consulting: Technology Leader Insights

In this episode, we dive into digital transformation consulting, exploring the top digital transformation challenges faced by today’s technology leader from a large consulting firm working with C-suite executives on large-scale transformation projects. We’ll discuss how emerging tech consulting is shaping the future and how to balance vision and practicality while staying up to date on technology trends, especially the rapid move from AI to generative AI. We cover the challenges of business case development and overcoming ambiguous requirements that often arise in these fast-paced engagements.    We also cover the challenges of staying up to date with consulting best practices, and skill-building for consultants to stay ahead of complex client demands at a time when there is almost no time left in leaders' days for skills development.    It is about adapting to change, managing client expectations, and leading teams through fast-paced tech adoption. Gain insights into delivering digital strategy, employing communication skills and strategic thinking to achieve industry impact.   We will also touch on benchmarking a 5-year vision, aligning stakeholder goals, and working in a lucrative consulting niche, even though it can be stressful.   It is not easy to build disruptive solutions to earn client trust while staying up to date on tech advancements. Whether you’re new to continuous learning in consulting or an established professional, this video will give you ideas on navigating your consulting career successfully.   Also, learn how you can leverage knowledge from McKinsey, BCG et al. former partners, and resources from firmsconsulting.com and StrategyTraining.com to strengthen your consulting skills and stay relevant in a fast-changing world.   If you're ready to sharpen your consulting skills, get three exclusive gifts: Nine Leaders in Action eBook: https://specialoffers.firmsconsulting.com/gift McKinsey & BCG Winning Resume: https://firmsconsulting.com/resumepdf Well-Managed Strategy Study Guide: https://firmsconsulting.com/overallapproach   Watch the video version here: https://youtu.be/jUaO9WiR8NM?si=xGfAik9paUKV6zBE

13 Jan 8min

516: Professor of Psychology on Succeeding as an Immigrant

516: Professor of Psychology on Succeeding as an Immigrant

Welcome to Strategy Skills episode 516, an interview with the author of Change the Wallpaper: Transforming Cultural Patterns to Build More Just Communities, Nilanjana Dasgupta.   In this episode, Nilanjana discusses her career journey and research on implicit bias and diversity science. She highlights her groundbreaking 2001 study showing that implicit attitudes can be changed through exposure to counter-stereotypical media images. Nilanjana also discusses the importance of understanding and addressing subtle forms of discrimination, such as accent and social class, in professional settings. She advocates for evidence-based strategies over diversity training to foster inclusive cultures.   Her new book, "Change the Wallpaper," offers practical approaches to creating cultural change for equality and justice, focusing on situational forces that influence behavior and perceptions.   Nilanjana Dasgupta is a professor of psychology at the University of Massachusetts. She is a leader in research on implicit bias, diversity science, and designing interventions to create local culture change. Her passion is to translate science for social good.   Get Nilanjana’s new book here: https://changethewallpaper.com/   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Jan 58min

515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

515: McKinsey, BCG, Bain, Deloitte, PwC et al. Consulting Job Application Office Selection

Today, we will answer a common question about how to determine office location preference to include on the consulting job application with firms like McKinsey, BCG, and Bain and when applying to firms like Deloitte, PwC, KPMG, et al. The thinking process will also be applicable when considering taking a leadership role in various parts of the world versus selecting a role in your hometown or closer to home. Question we received from one of our subscribers: “I’ve been told that the office locations you select on your full-time consulting job application can significantly impact your opportunities. I am considering applying to my hometown office (I am from the US) or applying to another country to get international experience. What is your advice on thinking about this and making a decision?” #McKinsey #consultinginterviews #caseinterview

6 Jan 16min

514: How to Select Consulting Specialization

514: How to Select Consulting Specialization

Students and consultants usually ask us for help with consulting specialization. This is a crucial question that consultants have to consider when mapping out their management consulting career path. Today’s video will provide our perspective on this topic. Many consultants do not understand consulting specialization. Sector and type of work are not mutually exclusive. What does that mean? To specialize, you need to define your area of specialization around three areas. After watching this video, you will have a much better understanding of how to select your area of specialization as you are building your consulting career.   If you're ready to sharpen your consulting skills, get three exclusive gifts: Nine Leaders in Action eBook: https://specialoffers.firmsconsulting.com/gift McKinsey & BCG Winning Resume: https://firmsconsulting.com/resumepdf Well-Managed Strategy Study Guide: https://firmsconsulting.com/overallapproach   Watch the video version here: https://youtu.be/FIOSVGq2mNs?si=EhGqKZMOQWw495Sr

1 Jan 9min

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