How We Maximize Conference ROI and the Truth About Google vs. ChatGPT

How We Maximize Conference ROI and the Truth About Google vs. ChatGPT

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshaping user intent. TIME-STAMPED SHOW NOTES (00:00) Preparing for HubSpot's Inbound Conference (02:59) Maximizing ROI from Conferences (05:58) Networking Strategies with LinkedIn (08:50) The Evolution of Search: ChatGPT vs Google (11:43) Deep Research and User Intent in AI To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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The Secret to Collecting More Email Signups | Ep. #27

The Secret to Collecting More Email Signups | Ep. #27

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time S...

27 Aug 201611min

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: ...

26 Aug 201610min

How to Monetize Your Blog | Ep. #25

How to Monetize Your Blog | Ep. #25

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Sta...

25 Aug 201612min

Neil & Eric's Biggest Marketing Failures | Ep. #24

Neil & Eric's Biggest Marketing Failures | Ep. #24

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the les...

24 Aug 201612min

Is it Worth it to Attend Marketing Events? | Ep. #23

Is it Worth it to Attend Marketing Events? | Ep. #23

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to...

23 Aug 201613min

The Importance of Being a T-shaped Marketer | Ep. #22

The Importance of Being a T-shaped Marketer | Ep. #22

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. ...

22 Aug 201611min

Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Aug 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Aug 201614min

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