Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

On today’s solo episode I’m reflecting on year two of building Arrae — the pivotal stage where everything starts to shift. I dive into what it really looks like to scale beyond $1M in revenue: how our team structure evolved, the importance of hiring specialists, and the lessons we learned (sometimes the hard way) around operations and fundraising. I’m also sharing insights on building strategic partnerships, navigating omnichannel growth, and the non-negotiables I’ve set to protect my personal life while running a fast-growing brand. Enjoy!


To connect with Siff on Instagram, click HERE.

To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Get healthy, glowing skin for summer with clean, vegan face and body care from OSEA. Get 10% off your first order sitewide with code DREAMBIGGER at OSEAMalibu.com. You will get free samples with every order, and free shipping on orders over $50.


Get $25 off your first purchase when you go to TheRealReal.com/dreambigger


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Produced by Dear Media

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Revolutionizing Women’s Health, Partnering With Kerry Washington, From Start-Up to Retail Process (Cynthia and Jamie, Winx Health)

Revolutionizing Women’s Health, Partnering With Kerry Washington, From Start-Up to Retail Process (Cynthia and Jamie, Winx Health)

On today’s episode, I am speaking with Cynthia Plotch and Jamie Norwood, co-founders of Winx Health. They open up about the personal stories that sparked their innovations – from chronic UTIs to the awkward moment that led to their first product idea. Cynthia and Jamie discuss the evolution of Winx, the critical role of telehealth in their UTI Test & Treat solution, and how they’ve tackled reproductive health taboos head-on — including major misconceptions around the morning after pill. We dive into their importance of community-driven growth, working with mission-aligned partners like Kerry Washington, and going into retail. This episode is a must-listen for founders, changemakers, and anyone passionate about accessible, stigma-free healthcare. Enjoy!To connect with WINX Health on Instagram, click HERE.To shop WINX Health, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Winx Health is now nationwide at Walgreens! Visit hellowinx.com/dreambigger for 25% off, that’s hellowinx.com/dreambigger for 25% off.Find your fall staples at Quince. Go to Quince.com/dreambigger for free shipping on your order and 365-day returns. Now available in Canada, too. Go to getcanopy.co to save $25 on your Canopy Humidifier purchase today with Canopy’s filter subscription. And look for other Canopy products such as the Canopy Bath and Shower Filter. Even better, use code DREAMBIGGER at checkout to save an additional 10% off your Canopy purchase. Your skin will thank you!Shopify.com/dreambiggerThe founder, Kourtney of Kale Me Kourt Nutrition, gave us a special promo code for you to use – DREAMBIGGER for $1500 off the program. Jump on a free info call with one of their specialists and make sure it’s the best fit for you. And don’t forget to use the promo code to save when you join the fun.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Okt 49min

Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)

On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnings shaped her business approach. Carina also opens up about expanding fragrance into lifestyle products, building genuine brand loyalty, and why community is at the heart of DedCool’s success. Enjoy!To connect with Carina on Instagram, click HERE.To connect with Dedcool on Instagram, click HERE. To check out Dedcool, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com Caraway’s cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus, if you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern. Get healthy, glowing skin for fall with clean, vegan skin and body care from OSEA. Get 10% off your first order sitewide with code DREAMBIGGER at OseaMalibu.com. You’ll get free samples with every order, and free shipping on orders over $50. Head to OseaMalibu.com and use code DREAMBIGGER. Head to hellowinx.com/dreambigger for 50% off Winx at Walgreens. That’s hellowinx.com/dreambigger for 50% off.Get $25 off your first purchase when you go to TheRealReal.com/dreambiggerProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Okt 51min

Why We Should All Be Gold Diggers, Building an Empire, and Raising Hardworking Children (Elena Cardone)

Why We Should All Be Gold Diggers, Building an Empire, and Raising Hardworking Children (Elena Cardone)

On today’s episode, I am speaking with Elena Cardone. We talk about what it really means to be a “gold digger” — not in the way you think. She shares how shedding radical independence, healing past trauma, and embracing true partnership with her husband Grant Cardone helped her unlock massive personal and professional growth. From navigating near-bankruptcy in 2008 to raising empowered, entrepreneurial kids, Elena dives into the mindset shifts and values that have shaped her success. Whether you're building a business, a family, or a new identity, this conversation will challenge what you think you know about power, support, and success. Enjoy!To connect with Elena on Instagram, click HERE.To check out Elena’s website, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Go to shopify.com/dreambigger Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Sep 53min

Everything Women Need to Know About Amino Acids, Protein, Strength Training, and Smart Supplements (Liz Plosser)

Everything Women Need to Know About Amino Acids, Protein, Strength Training, and Smart Supplements (Liz Plosser)

On today’s episode, I’m joined by fitness coach and nutrition expert Liz Plosser to break down everything women need to know about strength training, protein, amino acids, and smart supplementation—especially as we age. We dive into why strength training is essential for preserving lean muscle, what amino acids actually do in the body, and how protein plays a key role in energy, recovery, and longevity. Liz also shares practical tips for getting started with lifting, hitting your protein goals, and choosing supplements that support women’s health. Whether you’re in your 40s or just looking to feel stronger and more energized, this episode is packed with info you can use right away. Enjoy!To shop Kion and save 20%, go to getkion.com/dreamTo connect with Liz on Instagram, click HERE.To check out Liz’s substack, Best Case Scenario, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.To save 20%, go to getkion.com/dreamSave 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comGo to quince.com/dreambigger for free shipping on your order and 365-day returns. Get 35% off your entire order at Lolablankets.com by using code DREAMBIGGER at checkout. Experience the worlds #1 blanket with Lola Blankets. Book an appointment today at bit.ly/asktia-dream Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Sep 48min

The Truth About Carbs, GLP-1s, Sustainable Results (Harley Pasternak)

The Truth About Carbs, GLP-1s, Sustainable Results (Harley Pasternak)

On today’s episode, I’m joined by celebrity trainer and nutrition expert Harley Pasternak to debunk some of the biggest myths around carbs, fat loss, and sustainable health. We talk about why carbs aren’t the enemy, how to actually approach blood sugar, and why cutting out entire food groups isn’t the answer. We also dive into the rise of GLP-1 medications—how they work, who they’re for, and why strength training becomes even more important if you’re using them. If you’ve ever felt confused by diet trends, overwhelmed by conflicting info, or just want to know what actually works for staying lean without losing your mind—you’re going to love this one. Enjoy!To connect with Harley on Instagram, click HERE.To check out Harley’s book, The Carb Reset, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Shopify.com/dreambiggerHead to BranchBasics.com and use code DREAMBIGGER for 15% off your Starter Kit.Get $25 off your first purchase when you go to TheRealReal.com/dreambigger.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Sep 51min

Mimi Bouchard, Manifestation Expert: How To Attract More Wealth, Supercharge Your Confidence, Glow-Up Hacks & More (Must Listen!)

Mimi Bouchard, Manifestation Expert: How To Attract More Wealth, Supercharge Your Confidence, Glow-Up Hacks & More (Must Listen!)

Special limited-time offer just for The Dream Bigger listeners. You’ll get a massive discount - but it’s only available through our exclusive link. Not available via the app store. Head to activations.com/dreambigger to unlock it. Try completely risk-free with the 14-day money-back guarantee.On today’s episode I am talking with manifestation expert Mimi Bouchard. We discuss the transformative tools and mindset shifts that helped her go from broke and insecure to thriving in wealth, confidence, love, and purpose. She dives into her signature audio-based manifestation method—how she intuitively started recording her ideal life and turned it into a powerful personal growth tool that’s now changing lives through her app, Activations. We talk glow-up hacks, breaking through limiting beliefs, adopting an abundant money mindset, and becoming the version of yourself who already has everything you desire. Plus, Mimi gives us a sneak peek into her new book Activate Your Future Self, and the simple two-step process that will supercharge your next chapter. If you're ready to shift into alignment and magnetize your dream life—this one’s for you. Enjoy!To connect with Mimi on Instagram, click HERE.To check out the Activations App, click HERE.To connect with the Activations App on Instagram, click HERE.To get your free trial, click HERE. To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comCaraways’ cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus is you visit Carawayhome.com/DREAMBIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/DREAMBIGGER or use code DREAMBIGGER at checkout. Caraway. Non-Toxic cookware made modern.Go to quince.com/dreambigger for free shipping on your order and 365-day returns. Visit ProlonLife.com/DREAMBIGGER to claim your 15% discount and your bonus gift.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Sep 57min

Dr. Ryan Greene, Founder of Monarch Athletic Club: Daily Habits for Longevity, Sleep & Hydration Essentials, the Future of Wellness, & More

Dr. Ryan Greene, Founder of Monarch Athletic Club: Daily Habits for Longevity, Sleep & Hydration Essentials, the Future of Wellness, & More

On today’s episode I am talking to Dr. Ryan Greene — osteopathic physician and founder of Monarch Athletic Club — who dives deep into the foundations of long-term health and performance. From the importance of hydration quality and optimizing sleep routines to debunking fitness myths and maximizing protein intake, Dr. Greene shares practical, science-backed habits to enhance your daily life. He also discusses his journey from traditional medicine to founding a wellness ecosystem that prioritizes proactive care over profits. Plus, we explore cutting-edge topics like peptides, NAD, and the emerging role of plant and energy medicine in mental and emotional health. Whether you're just starting your wellness journey or looking to fine-tune your routine, this episode is packed with actionable insights for living a longer, stronger life. Enjoy!To connect with Dr. Ryan Greene on Instagram, click HERE.To connect with Monarch Athletic Club on Instagram, click HERE.To check Monarch Athletic Club’s website, click HERE.To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff’s LTK, click HERE.To check out Siff’s Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comGet 35% off your entire order at Lolablankets.com by using code DREAMBIGGER at checkout. Experience the world’s #1 blanket with Lola Blankets. Get $25 off your first purchase when you go to TheRealReal.com/dreambigger Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Aug 54min

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