Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

🕒 Episode Timestamps & Show Notes 00:00 – Introduction Alex welcomes John Dwyer, Founder of The Institute of WOW, to explore how direct response marketing can drive real results for private equity firms and their portfolio companies. 00:53 – What is WOW Factor Marketing? John explains his flipped model: get prospects to try your product so they fall in love with your brand—not the other way around. 02:16 – The Power of Incentives Examples like McDonald’s Happy Meals and Kellogg’s...

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Driving Cultural Change in Portfolio Companies with Jon Sonnenschein

Driving Cultural Change in Portfolio Companies with Jon Sonnenschein

Welcome back to The Private Equity Podcast, by Raw Selection! Today’s guest is Jon Sonnenschein, Private Equity Operating Partner and former SaaS and software CEO. Jon shares insights on driving cultu...

28 Jan 202525min

Strategic Insights on Exit Planning with Christen Paras

Strategic Insights on Exit Planning with Christen Paras

Welcome back to The Private Equity Podcast, by Raw Selection! Today, we’re joined by Christen Paras, Partner of the Transaction Team at MiddleGround Capital, to explore innovative exit strategies and ...

21 Jan 202527min

The Power of Simplicity Done Right With Brad Armstrong

The Power of Simplicity Done Right With Brad Armstrong

Welcome back to the Private Equity Podcast by Raw Selection! Joining me today is Brad Armstrong, Partner at Lovell Minnick, a Private Equity firm celebrating its 25th anniversary. Brad shares insights...

14 Jan 202528min

Winning LP Trust and Raising Capital Strategies for Private Equity Firms with Seth Auld

Winning LP Trust and Raising Capital Strategies for Private Equity Firms with Seth Auld

Welcome to The Private Equity Podcast, hosted by Alex Rawlings. Today’s guest is Seth Auld, VP of Portfolio Management and Deal Origination at Kompass Kapital. Seth shares his insights on building LP ...

7 Jan 202522min

Building Stronger Investor-Operator Relationships Insights from GE with Richard Neff

Building Stronger Investor-Operator Relationships Insights from GE with Richard Neff

Welcome back to The Private Equity Podcast by Raw Selection, hosted by Alex Rawlings. Today’s guest is Richard Neff, a proven operator and operating partner with decades of experience in private equit...

31 Dec 202420min

How to Increase Your Deal Origination with Jon Van Tuin

How to Increase Your Deal Origination with Jon Van Tuin

Welcome to The Private Equity Podcast by Raw Selection, hosted by Alex Rawlings. Today’s guest is Jon Van Tuin, Managing Director at P4G Capital. With decades of experience in Private Equity, Jon shar...

24 Dec 202417min

Driving EBITDA Growth Through Data Metrics with Joe Gerber

Driving EBITDA Growth Through Data Metrics with Joe Gerber

Welcome back to The Private Equity Podcast by Raw Selection hosted by Alex Rawlings! Today’s guest is Joe Gerber, a proven Operating Partner and transformation expert. In this episode, we explore Driv...

17 Dec 202423min

How Private Equity Firms Can Stand Out from the Competition with Sam Bendix

How Private Equity Firms Can Stand Out from the Competition with Sam Bendix

Welcome back to The Private Equity Podcast by Raw Selection, In this episode, host Alex Rawlings sits down with Sam Bendix, Partner of Investor Relations at Chicago Pacific Founders. In this episode, ...

10 Dec 202448min

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