The Cost of Holding On: Escaping the Sunk Cost Trap (Episode 245)

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just cop...

8 Juli 50min

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...

1 Juli 26min

A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...

24 Juni 27min

Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...

17 Juni 35min

Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On t...

10 Juni 17min

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...

3 Juni 37min

Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list.  But on this week’s Build Your Copywriting Business podcast episode, Kate and I ...

27 Maj 36min

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing ho...

20 Maj 31min