Rea Ann Silva (Beautyblender) on Owning 100% of Her Company, Dupes and Creating a Category

Rea Ann Silva (Beautyblender) on Owning 100% of Her Company, Dupes and Creating a Category

Before the Beautyblender sponge was a staple in every makeup bag, it was a clever DIY tool dreamed up on set by professional makeup artist Rea Ann Silva. Then came a hot pink hero product, a cult following, and a revolution in the beauty industry. Today, Sammi sits down with Rea Ann to unpack how she turned her first invention into a multi-million dollar brand— and what it took to stay on top. They dig into the battle against dupes, the growing pains of scaling, and Rea Ann’s decision not to take outside capital. This is the story of a product that changed the beauty industry—and the founder who created the category. Follow Sammi on Instagram here Follow Beautyblender on Instagram here Here’s what Sammi covers today with Rea Ann: 00:00 Updates from Sammi 00:23 The Origin Story of Beautyblender 03:17 How Rea Ann Built Her Prototype 15:50 The Decision to Keep Operations In-House 22:45 The Process Rea Ann Used to Build Her Team 23:39 Rea Ann’s Decision Not To Fundraise 28:30 The Secret to Organic Marketing 30:23 The Rise of Dupes in the Beauty Industry 33:46 How To Educate Your Consumer 37:46 How To Cater To Different Customers 39:59 Milestones and the Smithsonian Museum Story 46:20 Advice for Aspiring Entrepreneurs Learn more about your ad choices. Visit megaphone.fm/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(120)

Chili's Comeback, Decoded

Chili's Comeback, Decoded

Chili's now goes through 65 million pounds of mozzarella a year, up from just 12 million four years ago. The reason traces back to a single TikTok video of a cheese pull that quietly turned a decade-o...

25 Aug 16min

Ankur Jain (Bilt) on the AI Commerce Race, Celebrity Rent Day Collabs and Neighborhood Concierge

Ankur Jain (Bilt) on the AI Commerce Race, Celebrity Rent Day Collabs and Neighborhood Concierge

Last year, $100 billion in housing payments flowed through Bilt's platform, and one in four apartment buildings in the US now runs on its system. So how did a rewards card for rent turn into one of th...

18 Aug 55min

Everlane, Reformation and the Cracks in "Ethical Fashion"

Everlane, Reformation and the Cracks in "Ethical Fashion"

They launched a year apart with nearly identical pitches: shop online without the guilt. Everlane sold radical transparency about factory costs and markups. Reformation sold sustainable, vintage-inspi...

11 Aug 15min

Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

About two million couples get married in the U.S. every year… and despite economic pressure, they continue to spend an average of $34,000 on the big day. So, why has the wedding industry remained so r...

4 Aug 59min

Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land

Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land

When Kory Marchisotto joined e.l.f. Beauty, the company had less than 10% brand awareness and roughly $200 million in revenue. Today, e.l.f.’s brands generate approximately $1.8 billion in global cons...

28 Juli 1h 5min

Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand

Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand

Jennifer Wong started as a Sales Associate at Aritzia… 39-years later, she’s running the company as CEO. Today, Jennifer joins Sammi to share how she almost left Aritzia for a career in banking, why ...

21 Juli 52min

Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture

Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture

What started as Laney Crowell's passion for magazines, beauty, and storytelling became Saie Beauty, one of the fastest-growing clean beauty brands in the world and a standout success story at Sephora....

14 Juli 1h

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

From the FIRE movement, to the rent versus buy debate and financial fibs, today Sammi is tackling the biggest money questions of the moment with Haley Sacks. Haley Sacks (Mrs. Dow Jones) has become o...

7 Juli 1h 6min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
badfluence
varvet
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
skaraborgspodden
tabberaset
rss-hos-psykologen
dynastin
fill-or-kill
lastbilspodden
avanzapodden
rss-dagen-med-di
borsmorgon
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet