Anthropology in Business with Matt Artz31 Aug 2021

Natalia Usme Manrique on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Natalia Usme Manrique speaks with Matt Artz about her career as a business anthropologist. The conversation covers Natalia’s journey from studying cultural analysis at Lund University in Sweden to co-founding Flipa Consultora in Colombia, where she started the first business anthropology summit and digital magazine for LATAM.

About Natalia Usme Manrique

Natalia Usme Manrique is a business anthropologist, service designer, and entrepreneur from Colombia. As the co-founder of Flipa Consultora, she started the first Digital Magazine in Business Anthropology for Latam and the first online Business Anthropology Summit for Latam. With Flipa she’s worked on projects that include developing products and services, marketing strategies, culture and communication plans, 360 change management strategies, UX research, cultural innovation strategies, and customer experience.

Natalia currently works as a service designer for EPAM Systems. She earned a Master’s Degree from Lund University in Applied Cultural Analysis.

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