11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden
Marketing Tips10 Mars 2025

11. Mastering Local & National Marketing Strategies: Insights from Stretch Zone's CMO Lindsey McFadden

This episode features Lindsey McFadden, the Chief Marketing Officer (CMO) of Stretch Zone, a rapidly expanding stretch studio franchise that grew from one location to 380 nationwide without any closures. Lindsey shares her extensive experience in multi-unit marketing and franchising, detailing the innovative strategies and grassroots marketing techniques that facilitated Stretch Zone's impressive growth. She discusses the importance of not being a 'box checker', segmenting marketing lists effectively, and balancing local-level marketing with a unified national brand strategy. Additionally, Lindsey highlights the value of community partnerships, personalized content creation, and a strong support system for franchisees. Key topics include the power of grassroots marketing, practical tips for maintaining engagement post-launch, and leveraging video content to build brand awareness.


Time stamps:00:00 The Rise of Stretch Zone

00:19 Meet Lindsey McFadden: From Ad Agencies to CMO

01:38 Key Marketing Lessons and Strategies04:01 Balancing National and Local Marketing

06:07 Franchise Growth and Support

12:30 Targeting and Segmenting Audiences

17:15 Empowering Local Content Creation

18:31 Sustaining Long-Term Engagement

20:52 Grassroots Marketing Tips

21:38 Conclusion and Final Thoughts

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