How I Write10 Sep 2025

AJR: The Writing Secrets Behind TikTok's Viral Sounds | How I Write

I interviewed Jack and Ryan from AJR, the band that has built one of the most original voices in modern music. We talked about how they use humor and vulnerability to write songs that connect on a deeper level, why embarrassment is often the best creative compass, how Broadway and magic inspire their live shows, and what they’ve learned about navigating TikTok, streaming, and the new economics of the music industry. We also explored their thoughts on AI, why imperfection makes art feel authentic, and how they’ve grown from writing dorm-room party songs to filling arenas around the world. If you want to understand the future of music, create art that’s both playful and profound, or learn how to stay true to yourself in a world driven by algorithms, this conversation will give you a rare inside look at the creative process of AJR. 00:00:00 The truth in music 00:09:41 Embarrassment as creative fuel 00:20:05 Context is everything 00:29:24 From 2D to 3D songwriting 00:39:36 Live shows as the real artwork 00:49:42 Truth, AI, and the future of music 00:59:41 Haters, resilience, and regret-proof songs 01:09:27 Writing a thousand bad songs 01:18:58 Partnership and balance 01:28:32 Themes, loss, and the arc of Maybe Man Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

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Andrew Stanton: Meet The Writer Behind Toy Story 5 | How I Write

Andrew Stanton was the second animator at Pixar, and he has been working there for 30 years. If you want to know how Pixar runs, this is your guy. He has directed movies like Finding Nemo and WALL-E, ...

24 Juni 59min

Michael Pollan's Best Writing Advice | How I Write

This episode is presented by Wispr Flow, a tool that turns voice notes into clear writing. I use it every day and recommend it to every writer I know. Try it for free at ref.wisprflow.ai/howiwrite M...

17 Juni 1h 12min

Andrew Hunter Murray: How to Write Fiction Incredibly Well | How I Write

10 Juni 1h

Noah Hawley: How He Wrote Fargo | How I Write

Noah Hawley has written books, movies, and TV shows like Alien Earth and Fargo. He's been successful not just because he's a talented writer, but also because he's a consummate professional. He's flue...

3 Juni 1h 26min

Suleika Jaouad: NYT Bestselling Author Teaches Writing | How I Write

Suleika Jaouad says: "If you want to write a good book, write what you don't want others to know about you. But if you want to write a great book, write what you don't want to know about yourself." S...

27 Maj 58min

Tom Segura: How to Tell Jokes | How I Write

Tom Segura, a comedian known for specials like "Completely Normal" and "Sledgehammer", is also the creator of the TV show "Bad Thoughts". He's appeared on "Conan" and "The Late Show with Stephen Colbe...

20 Maj 1h 13min

Maria Popova: How to Write Something Truly Wise | How I Write

Maria Popova writes one of the internet's best personal blogs. Originally called "Brain Pickings", it is now known as "The Marginalian". She has published more than 6 million pages of writing there, a...

13 Maj 57min

Yann Martel: Life of Pi Author Reveals His Writing Process | How I Write

Yann Martel is famous for writing "Life of Pi", which wasn't just a standout book but also an Academy Award-winning movie. What stood out to me about him is that he's strikingly well-read, and he's de...

6 Maj 1h 11min