GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever
Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities ...
13 Dec 202332min
Detroit City FC: The story behind the club created to drive social change and how that effects its work with brands
Detroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founder and CEO, Sean Mann about how the club became the...
29 Nov 202331min
Taika Waititi: Directing football and telling the story of the worst team in the world in his new film, Next Goal Wins
We're talking to Oscar-winning director Taika Waititi about his new film Next Goal Wins. The film tells the story of the American Samoa football team and their quest to score just one goal following t...
22 Nov 202316min
EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures
IOur guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover star, the role of the cover in marketing FC24 and ho...
9 Nov 202317min
Messi, Kane and Kerr - The most marketable footballers with SportsPro's Michael Long
We're talking with Michael Long, editorial director at SportsPro about SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM). We discuss why Messi had to be number one, the benefit...
25 Okt 202332min
Goal Click - From North Korea to working with the USWNT, how Goal Click helps points the lens on the lesser known stories in football
On this show we're talking to Matthew Barrett, founder of Goal Click about their unique approach to football photography and storytelling. We hear about working with the USWNT and Concacaf, telling fo...
11 Okt 202327min
EA Sports FC 24 content creator and esports caster, Brandon Smith on esports and life as a gaming content creator
On this show, we’re talking to streamer, content creator, and esports caster Brandon Smith. Brandon's career has been focused on the FIFA video game series, now EA Sports FC 24 and has seen him amass ...
28 Sep 202332min
PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan
On this show, our guest is Mark Kirkham, SVP and chief marketing ffficer of PepsiCo’s International Beverages business. Mark talks about the role that music, grassroots and gaming play in the company'...
13 Sep 202335min
