This vs. That: Guessing the Winning Options in A/B Tests

This vs. That: Guessing the Winning Options in A/B Tests

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. Watch the full episode here! You’ll Learn Discount vs. No discount in the hero image One vs. two CTA buttons in opt-in formsShort- vs. long-form campaignsDark vs. light mode for CTRLifestyle vs. product images in the hero imageAn image of a model vs. the image of the brand’s CEO in an opt-in formThe secret tool we’re testing at Flowium for A/B testingResources ...

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Avsnitt(206)

Final Episode: Business Lessons on Pivoting, Pausing, and Growth

Final Episode: Business Lessons on Pivoting, Pausing, and Growth

12 - This is the final episode of the Email Einstein podcast. After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a pr...

23 Dec 202532min

Maximize December Sales With 3 Mini-Holidays

Maximize December Sales With 3 Mini-Holidays

11 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns Vira and Andriy, our email marketing experts, cover three key D...

25 Nov 202536min

5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails

5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails

10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season. 🎁 Get 12 Strategies to Increase AOV - Free Check...

28 Okt 202543min

Boost Black Friday Revenue with Smart Email Flow Preparation

Boost Black Friday Revenue with Smart Email Flow Preparation

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marke...

30 Sep 202540min

Secrets Behind High-Performing Email Design

Secrets Behind High-Performing Email Design

8 - Secrets Behind High-Performing Email Design Get The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Aman...

26 Aug 202553min

Why Your Click-Through Rate Sucks and How to Fix It

Why Your Click-Through Rate Sucks and How to Fix It

7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, ...

29 Juli 202551min

The Ultimate Guide to Transactional Emails

The Ultimate Guide to Transactional Emails

6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Get a Free Checklist for Preventing Emails from Going to Spam You’ll Learn What trans...

24 Juni 202532min

AI in Marketing: Smarter Strategies, Better Results

AI in Marketing: Smarter Strategies, Better Results

5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testin...

27 Maj 202542min

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