The Curious Case of Jaguar

Why some rebrands succeed and why some fail? Why do we usually dislike new logos and then slowly get used to them? What are the best and worst rebrands, and how to tell the difference? We are joined by Brian Morrissey, founder of the Rebooting, to discuss how politics, aesthetics and ethics of branding reflect themselves in media, creative fields and brand-building.

• The Rebooting by Brian Morrissey
• Watch us on YouTube

Follow Ana here:

• Newsletter "The Sociology of Business"
• New book "Hitmakers: How Brands Influence Culture"

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• Rei's LinkedIn
• Newsletter "The Intersection"
• Rei's global innovation firm I&CO