Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.

In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.

Hit PLAY to hear:

• How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
• Why Amazon makes life easy—but also traps sellers in dependency
• The pros and cons of keeping warehousing and logistics in-house 🏭
• Why retail arbitrage is fading and how private label builds stability
• The hidden role of logistics mastery in beating competitors
• What Charles sees as the next big growth move for Joey’s 🔑

Key timestamps to dive straight in:

[05:22] "AI Boom Reflects Shifting Focus"

[08:46] "Addicted to Amazon's Ease"

[12:20] Outsource Advertising and Software

[13:53] DTC Brand Growth Challenges

[17:19] Pivot to Private Label Products

[21:35] "Outsource Ops, In-House Amazon Fulfillment"

[24:32] Listen to Charles’ Top Tips!

Full episode notes here: https://ecmp.info/560

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