Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Using Telecommunications to Help Solve Crimes

Using Telecommunications to Help Solve Crimes

David Walker is the Founder of iCell Consulting LLC, a consulting firm specializing in telecommunications analysis. After a successful career in telecommunications, David decided to start the business...

27 Aug 202428min

This Packaging Change Sent Sales "Through the Roof"

This Packaging Change Sent Sales "Through the Roof"

Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that wa...

26 Aug 202428min

How to Make Money as a Speaker

How to Make Money as a Speaker

Want to become a keynote speaker, but you're not sure how to get on stage and get paid? Katrina Mitchell has advice. She's the founder of Franchise Speakers, an agency that books speakers for franchis...

19 Aug 202429min

How to Make Better Decisions, According to Science

How to Make Better Decisions, According to Science

Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way ...

12 Aug 202420min

When to Say "Yes" to A New Project

When to Say "Yes" to A New Project

Entrepreneurs often take on too much, so when should you say "yes" to something new? I talk about that with best-selling author Dan Heath, a busy guy who took on a new project, a great podcast called ...

5 Aug 202431min

Are You Feeling Torn Between Places or Projects?

Are You Feeling Torn Between Places or Projects?

We often take on too much, desire too much, or feel stuck between different paths. How can we navigate it? Social psychology professor Tessa West, author of the new book Job Therapy, helps us make sen...

29 Juli 202431min

How To Productively Disagree With Anyone— Even Family!

How To Productively Disagree With Anyone— Even Family!

In every partnership, there will be disagreements. But they don't have to ruin your relationships. Today, listen in on a coaching session about this: Jason talks with an entrepreneur who disagrees wit...

22 Juli 202437min

How to Feel Satisfied, When You Always Want More

How to Feel Satisfied, When You Always Want More

Andrew Wilkinson went from barista to billionaire, and often wonders: When does it feel like he's accomplished enough? It's why he wrote his new book, "Never Enough." In this deep and personal convers...

15 Juli 202438min

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