Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Sep 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Groupon's Founder Gets Inspired By Failure

Groupon's Founder Gets Inspired By Failure

Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Feb 201919min

Every Investor Rejected Them. They Thrived Anyway.

Every Investor Rejected Them. They Thrived Anyway.

It’s become a truism of startup life: To grow a company, first go out and get investors. But is that true? Does every company need investment? Not really. That’s what Eric and Sasha of the men’s retai...

28 Jan 201919min

How Do You Find Your First Customers?

How Do You Find Your First Customers?

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold ...

21 Jan 201927min

How The Points Guy Became The Points Guy

How The Points Guy Became The Points Guy

How do you turn a great idea into a great business? It’s an infinitely complex question. You have to build an infrastructure around that idea -- one that amplifies it and makes it compelling enough fo...

14 Jan 201926min

The Downside of Going Viral

The Downside of Going Viral

What’s it like when your company goes viral? Take it from Kristen Tomlan, the founder and CEO of a viral cookie dough company called DŌ: “It’s terrifying.” And exhausting. And it exacerbated every wea...

7 Jan 201928min

Customers Come, Customers Leave. Now What?

Customers Come, Customers Leave. Now What?

There are a lot of Uber-like startups out there—companies that connect customers with some set of service providers, such as cleaners, lawn care pros, or, in the case of Storyhunter, companies looking...

31 Dec 201823min

Everyone Has Imposter Syndrome

Everyone Has Imposter Syndrome

IAC CEO Joey Levin told Problem Solvers host Jason Feifer that everyone -- everyone, at every level! -- feels like they're making things up as they go. On this episode, Jason dives deeper into that id...

24 Dec 201818min

Scaling One Person Into A Company

Scaling One Person Into A Company

Lauren Berger was like many solopreneurs: She'd built a one-person business called Intern Queen, and it made her a good amount of money. But it wasn't scaleable. She could only do so much. In this epi...

17 Dec 201821min

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