Satisfy CRAVINGS not Needs

Satisfy Cravings Not Needs


It’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS.


That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they CRAVE than for something they merely need.


So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?— Business Essentials Daily Podcast

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💦 Splash - Public Speaking

💦 Splash - Public Speaking

Effective communication in business is crucial for success, fostering collaboration, and ensuring clarity.Businesses generally recognize its importance but may not give it adequate priority.As for pub...

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A Service Mistake Can Be a Fantastic Win

A Service Mistake Can Be a Fantastic Win

It’s ironic that if a business screws a customer over with a mistake and recovers well, customer loyalty is stronger than if the service OOPS! was never made at all. Sure, the customer is upset with t...

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Say YES! And Grow Your Business

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A culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.A YES! business is more ...

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The New Age Entrepreneur Is Audacious

The New Age Entrepreneur Is Audacious

Let me begin with this SOBERING REALITY. According to current data, UP TO 90% OF STARTUPS FAIL! Obviously, entrepreneurs are UNABLE TO COPE with TODAY’S FIVE BUSINESS REALITIES…✔️ REALITY #1. Intense ...

8 Juli 202411min

The Service Experience Should SURPRISE! your Customers

The Service Experience Should SURPRISE! your Customers

Customers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run. But when they have a service exp...

1 Juli 202430min

The Power of ‘YES”! Rules

The Power of ‘YES”! Rules

Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.” Many organizations insist on rules and regulatory systems to control and handle large numbers of custom...

24 Juni 202410min

I Made a Preposterous Billion

I Made a Preposterous Billion

“As president, Roy Osing guided a Canadian early stage internet company to $1 billion in sales. He identifies six major drivers that helped to achieve that growth, including differentiation, planning,...

17 Juni 20249min

Disrupting is an Epic Leadership Trait

Disrupting is an Epic Leadership Trait

“Roy underscores the importance of audacity in business, urging individuals to defy societal and educational norms that promote conformity over individuality. He champions the significance of being un...

10 Juni 202426min

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