#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

#1 - Unlocking AI’s Potential in CPG Marketing | Kellanova’s Strategic Insights

In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova.

Discover how Omar and his team navigate the challenges of creating relevant content for diverse audiences and how AI is shaping everything from media optimization to audience targeting. He also discusses the success stories that have emerged from implementing these advanced tools, with insights from campaigns presented at Cannes Lions.

Tune in to learn about Kellanova's 5 key tech priorities for 2024, which include the use of AI and machine learning, digital twins for supply chains, and innovations in e-commerce and personalization.

Whether you're interested in marketing, AI, or brand strategy, this episode is packed with actionable insights that will inspire your next steps in the evolving digital landscape.

Key Takeaways:

  • The power of AI in personalized marketing and campaign optimization
  • How Kellanova leverages data analytics to enhance consumer experiences
  • The role of digital twins and smart sensors in supply chain innovation

Join us for an inspiring conversation on the future of AI in brand management and marketing!

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(27)

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

Join us for an insightful conversation with Teresa Fusaro, Global Senior Director of GenAI Creativity and seasoned executive with over 15 years of experience at the intersection of marketing, technolo...

7 Maj 34min

#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

#26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno

Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful con...

16 Apr 37min

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what ...

2 Apr 33min

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted...

19 Mars 36min

#23- Building AI Capabilities In-House: Strategic Transformation with David

#23- Building AI Capabilities In-House: Strategic Transformation with David

Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-...

4 Mars 29min

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

5 Feb 31min

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-svart-marknad
rss-borsens-finest
svd-tech-brief
uppgang-och-fall
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
rss-jossan-nina
bathina-en-podcast
lastbilspodden
tabberaset
fill-or-kill
avanzapodden
rss-dagen-med-di
bilar-med-sladd
dynastin
rss-veckans-trade
borsmorgon