#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader

Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in the spirits and CPG industry. Discover how one of the world's leading beverage companies is preparing for the AI-driven future of consumer engagement and search marketing.

Key highlights:

  • AI Product Personalization: Learn how FlavorPrint technology and AI-customized packaging are creating unique consumer experiences in CPG
  • Search GPT Strategy: Master the emerging search paradigm that's disrupting digital advertising similar to early Google innovations
  • Intellectual Property Protection: Implement frameworks for safeguarding brand assets while leveraging generative AI for marketing
  • 2025 AI Roadmap: Exclusive insights into Diageo's strategic plan for AI implementation across the consumer journey

Essential for CPG marketing directors, brand innovation leaders, digital transformation executives, and marketing strategists navigating the intersection of AI and consumer goods. Get actionable strategies for implementing AI personalization while preparing for the revolution in search marketing that Search GPT represents.

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Avsnitt(27)

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#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

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Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful con...

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#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted...

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Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-...

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#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

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#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

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