#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

#9 - AI Revolution in Client-Agency Partnerships | César Vacchiano, Scopen CEO on Future Marketing ROI

Join Miguel Machado as he explores how AI is reshaping agency-client relationships with César Vacchiano, President & CEO of Scopen. With over 32 years in the industry and global market insights across Europe, Asia, Africa, and Latin America, Vacchiano shares exclusive data on how AI is transforming marketing partnerships worldwide.

Key highlights:

  • Strategic Shift in Client Expectations: Discover how CMOs are moving beyond cost-cutting to leveraging AI for data insights and creative enhancement
  • Agency Evolution Blueprint: Learn how AI is enabling agencies to deliver faster, personalized, data-driven solutions while elevating their strategic value
  • Future Agency Business Models: Explore how AI will create new revenue streams and intellectual property opportunities by 2026-2027
  • Talent Transformation: Understand which agency roles will evolve and how AI implementation affects team structure and client relationships

Essential listening for CMOs, agency leaders, marketing directors, and innovation strategists navigating the AI revolution in marketing. Get actionable insights on selecting the right AI partners and implementing transformative technologies while strengthening client-agency relationships.

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Avsnitt(28)

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#27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro

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Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful con...

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#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what ...

2 Apr 33min

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

#24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith

Join us for a thought-provoking conversation about AI transformation in the marketing and agency world with Fergus Dyer-Smith, Chief Product Officer at MSQ and CEO of M3 Labs. With a background rooted...

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#23- Building AI Capabilities In-House: Strategic Transformation with David

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Join us for a thought-provoking conversation about strategic AI implementation and organizational transformation with David Vivancos, serial entrepreneur and AI advisor. With five digital startups co-...

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#22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

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Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

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#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

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