215. Building Shoppable While Shaping a Choiceful Life

In this episode, I’m joined by Tanya Hall, CEO of Greenleaf Book Group and author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry. Tanya has helped countless authors—including multiple New York Times bestsellers—navigate the publishing world and build lasting influence through their work.We dig into what hybrid publishing is, how it’s different from self-publishing, and why positioning and distribution are such key pieces of a book’s success. Tanya also shares how writing her own book shaped her leadership, the emotional challenges authors face during the process, and how to create real momentum around your launch.If you’re considering hybrid publishing for your book, this conversation will give you a clear, honest look at how to make your book work for you.Learn more about Tanya:WebsiteLinkedInBook recommendation:On the Road, by Jack KerouacFactfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think, by Hans RoslingFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

12 Nov 51min

Each November, writing hopefuls around the world gather together in one singular goal: get writing done.As a veteran author and ghostwriter, I love this goal. It’s especially great for aspiring authors, who often spend more time talking about the book they want to write than actually writing it.In this week’s book tip, I’ll unpack some of the don’ts of NaNoWriMo, with advice on what to do instead.Make sure you subscribe, like, comment, or share this video. It helps me reach more future authors with high valuable short tips for their book writing journeys. 👉 ⁠Join me on YouTube. 👉 Find out more about my self-study book writing course.📘 ⁠Download my free 10 Things You Should Know Before Writing a Nonfiction Book⁠📩 Want to know more about coaching? Reach out here: https://stacyennis.com/contact.

6 Nov 7min

What does it take to challenge bias, transform toxic cultures, and lead systemic change—especially in industries where women are still underrepresented?I loved this conversation with Kae Kronthaler-Williams, a global software marketing executive and passionate advocate for women’s advancement in the workplace. Kae’s mission is bold and inspiring: to ensure every woman is seen, supported, and empowered to lead—because when barriers are removed for women, everyone benefits.In this episode, we talk about what it really means to confront bias and challenge toxic workplace cultures while staying rooted in professionalism and purpose. She shares practical tools for responding to bias calmly and effectively, building support networks, and turning anger or frustration into meaningful action.Kae’s new book, Not Made For You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men encourages women to move from surviving to thriving—and calls on men to step up as allies in creating more inclusive workplaces. Kae’s vision for the next decade is one of systemic change, where women’s experiences are normalized and their leadership celebrated.If you’ve ever struggled to speak up, make a hard decision, or find the courage to lead authentically—this episode will encourage and equip you to keep going. Kae reminds us that true change starts with courage, integrity, and a commitment to leave a legacy for the women who follow.Learn more about Kae:WebsiteLinkedInInstagram @kaekwilliamsBook recommendation:Long Walk to Freedom, by Nelson MandelaFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

5 Nov 42min

So, you want to write a book in November? But you don’t know where to start? This video is just for you! Make sure you subscribe, like, comment, or share this video. It helps me reach more future authors with high valuable short tips for their book writing journeys. In this episode I will go over:Goal setting and planning for book writingOutline creation as a foundationConsistent writing practiceAccountability and community supportAligning the book with bigger vision👉 Join me on YouTube. 👉 Find out more about my self-study book writing course.👉 Be sure to subscribe for more insights on writing, publishing, and building an author-led business.📘 ⁠Download my free 10 Things You Should Know Before Writing a Nonfiction Book⁠📩 Want to know more about coaching? Reach out here: https://stacyennis.com/contact.

30 Okt 10min

In a world obsessed with speed, automation, and digital connection, what truly sets people apart? According to Fred Steck, it’s something timeless: genuine human connection.Fred Steck, former Goldman Sachs leader and author of Connectability: Mastering Relationship Building in Business, Sales, and Beyond, shares his insights on how empathy, curiosity, and consistent follow-up create lasting impact in business, sales, and philanthropy.In this conversation, Fred and I dive into the art and impact of authentic connection—how empathy and genuine interest can create trust and opportunity and even be a career and business multiplier. Learn how to break through the noise and reach decision makers with handwritten notes, personal follow-ups, and real curiosity to strengthen relationships, open economic opportunities, and help you stand out in a digital-first world.This episode will inspire you to rethink how you build and nurture relationships—online and offline. You’ll walk away with practical ways to strengthen trust, improve follow-up, and lead with empathy in your work and life.Listen in to learn how to make connection your most powerful business advantage—and discover simple, timeless ways to stand out in a digital world.Learn more about Fred:WebsiteLinkedInInstagram @fredsteckofficialBook recommendations:Setting the Table: The Transforming Power of Hospitality in Business, by Danny MeyerFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

29 Okt 51min

Are you ready to step confidently into your business sweet spot and attract the clients you truly want to serve? In this episode of Beyond Better, award-winning business coach and author Melita Campbell joins us to unpack how introversion can be a superpower in business, why mindset and self-leadership are critical for sustainable growth, and how systemizing operations reduces overwhelm while boosting predictability and impact.We explore how identifying your unique value sweet spot—the intersection of your strengths and what your dream clients truly need—brings clarity that sets your brand apart, attracts ideal clients, and turns sales conversations into natural, confident exchanges. This is the heart of value-based marketing and sales strategy—a game-changing approach that not only boosts revenue but also preserves your energy, strengthens your confidence, and amplifies your overall impact.If you’re an introvert looking for practical guidance to get started with marketing and sales strategies that feel confident and effective, this episode is for you.Learn more about Melitta:WebsiteLinkedInBook recommendations:A Shy Girl's Guide to Networking, by Melitta CampbellThe Go-Giver: A Little Story About a Powerful Business Idea, by Bob BurgFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

22 Okt 48min

In this powerful conversation, writer and literacy advocate Tamela Julia Gordon joins me to explore what she calls the “pour and be poured” model of community: an intentional approach to giving and receiving that replaces transactional relationships with mutual care and connection. Tamela shares her personal journey—from finding basic stability to building deep emotional bonds—and how proximity, place, and presence shape the communities we create.We also dig into the publishing industry’s ongoing lack of diversity, what that means for whose stories get told, and how readers and writers alike can be part of lasting change. Tamela offers a candid look at the realities of life as an author—the emotional highs and lows of publishing—and why embracing the identity of “writer” requires commitment far beyond a single book.This episode is an invitation to reflect on your own circles of support, the stories you uplift, and the ways you show up for others. Whether you’re seeking deeper connection, navigating your creative path, or simply trying to live more intentionally, Tamela’s insights offer both grounding and inspiration.Learn more about Tamela:Instagram @shewritestoliveLinktreeBook recommendation:Toni at Random: The Iconic Writer's Legendary Editorship, by Dana A. WilliamsAvid Reader: A Life, by Robert GottliebFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

15 Okt 44min

Have you ever dreamed of writing a book—but felt unsure where to start or how to actually make it happen? In this special episode of Beyond Better, originally recorded as a live on LinkedIn, I sit down with three incredible authors to take you behind the scenes of their journeys from idea to published book.You’ll hear real, honest stories about how these authors overcame writing gremlins, built habits that fueled their success, and grew through the transformative process of becoming published authors.Whether you’re in the early stages of dreaming about your book or deep in the writing process, this discussion will give you practical insights, encouragement, and the motivation to take action on your own author goals.I hope you enjoy this conversation with the wonderful Hady Méndez, Kevin Hutchison, and Arivee Vargas.Show notes:Learn more about Hady Méndez, author of Calladita No MoreLearn more about Kevin Hutchison, author of Alchemy From AshesLearn more about Arivee Vargas, author of Rise UpLearn more about my Idea-to-Draft programFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

8 Okt 1h 2min